Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Customize My Results

Configure the Crawler

Configure the Crawler

Send My Ad Activity

Close Icon
Hidden

Form Content Start

Show Me:
Pick Engines:
National / Local
Name(Required)
Hidden

Section Break

Hidden
This field is for validation purposes and should be left unchanged.

Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon
  • Valid info required below for personalized demo
  • Hidden

Close Icon

Build my package

Complete the form on the right to get a customized quote. One of our experts will be in touch with you shortly.

Close Icon
  • Hidden

4 hacks to get monster growth from PPC brand protection

Affiliate Managers, Agencies
Brand protection growth hack - search engine land - the search monitor
Brand protection growth hack - search engine land - the search monitor The Search Monitor's CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase 'PPC brand protection' is actually a misnomer. It's more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search Monitor clients who have increased their focus on protecting their branded keywords. In particular, she shares a case study from Chacka Marketing and their client, Avery Office Supplies, where PPC brand protection led to the these dramatic PPC results. Next, Lori provided four growth hacks marketers can use to achieve impressive campaign results:
  • Enhance your list of branded keywords
  • Team up with partners & affiliates
  • Knock out competitors with search engine complaints
  • Piggyback on others' brands
Read the full article on Search Engine Land, and then contact us for an evaluation of your branded keywords and to learn who's using them.