Ad Monitoring Case Studies
View the client case studies below to see how we can help your business.
Avery Office Supplies Protects Their Brand and Lowers Campaign Costs by 51%
Despite their best efforts, one particular competitor kept violating Avery’s trademark policies. No matter how many times violations were submitted to the engines, the competitor would appear with new ad copy that featured “Avery” prominently in their headlines.
Armed with a litany of reports from the Search Monitor, Avery issued a Cease and Desist Letter, with which they immediately complied. Their ads have not been in violation of Avery’s trademark since.
How Higher Education Advertisers Use The Search Monitor
Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, wrote about how they used our search monitoring tool to run intelligence reports on their trademarks, market share, ad rank, and ad copy, and then how they used the data to make better advertising decisions.
Overcoming Unique Challenges Facing Insurance Advertisers
In general, ad monitoring in the insurance vertical faces many challenges not present in other verticals:
- Higher CPCs and monthly ad budgets. Top-tier advertisers can pay more than $50 for CPCs, for example
- A smaller concentration of top-tier names versus verticals such as food or retail with greater competition
- Strict FTC regulations about what they can promise and what they must reveal in their ad copy
Read the full case study to see how our client used The Search Monitor data to overcome two big SEM challenges.
How Lighthouse Helps Financial Aid Companies
We recently sat down with one of our financial aid clients who started using our industry-focused Lighthouse product. We asked him three questions about the data he uses, what it tells him, and how it has impacted his business.
Read the full case study to see if these are benefits you can use at your company.
Apparel Advertiser Gains Competitive Edge Using Ad Monitoring Data
Using The Search Monitor data, the agency received an incredibly clear picture of the search landscape in terms of the number of competitors, competitor offers, and other trends and behaviors of their competitive set.
Read the full case study to learn more about the competitive intelligence ad monitoring provides.
How Manufacturers Use The Search Monitor to Monitor Resellers
SEM in the world of brand manufacturers is a bit different than for traditional re-sellers. Our agency client wanted to gain a more detailed picture of the competitive and reseller landscape for their beauty client. At the individual competitor level, they wanted to review competitors’ ad copy, their most run ads, offers used, landing pages, CPCs, and CTRs. On an industry level, they wanted to know how the number of advertisers trended month-to-month, and what were the benchmarks for CPC , CTR, and monthly ad spend.
Our client’s main challenge was affiliate compliance on a specific set of keywords: their top performers. In addition to affiliate compliance, our client needed insight into trademark compliance along with help streamlining the manual submission process they used for each engine to have the ads removed. Lastly, our client wanted to gain insight into their competitive space. Specifically, they wanted to know where their competition appeared on their terms and what types of messaging they were using.
Read the full case study for more about the insights our client gained.
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Looking for a specific case study not included above? We have worked with thousands of brand advertisers and agencies since 2008 and will be happy to tell you what we’ve learned. Contact us for more information.