Most popular Google Shopping Special Offers

November 16, 2016

Affiliate Managers, Retail

It’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads). In case you haven’t see our other Google Shopping posts… Read more »

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The most helpful ad monitoring tool for Affiliate Managers

November 9, 2016

Affiliate Managers

The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines, unfortunately 28% are hijacking URLs and trademarks. The chart below illustrates… Read more »

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How to justify investment into an ad monitoring tool

November 8, 2016

Affiliate Managers, Agencies, Marketing Teams
justify-ad-monitoring-tool

“Why is an ad monitoring tool not a cheap or even free service? How different is it, really, than what AdWords provides?” We get this question from time to time, and it’s a good one. The price you should pay for… Read more »

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How Amazon has changed the MAP compliance landscape

November 3, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with their minimum advertised pricing (MAP) policies. And Amazon presents its own challenges to manufacturers. Just a few of these challenges are: Amazon is obsessed with providing customers… Read more »

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Most Popular PPC Offers for Halloween 2016

November 2, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Most popular Holiday PLA Special Offers: Gift Advertisers

October 24, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping… Read more »

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Which advertisers appear most for Halloween costume searches?

October 18, 2016

Agencies, Marketing Teams, Retail

Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers… Read more »

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Why total-page SERP visibility often trumps average rank

October 17, 2016

Agencies, Marketing Teams, Retail

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers… Read more »

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4 reasons to monitor resellers with an eagle eye

October 12, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads… Read more »

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Most popular PLA Special Offers using Free Shipping

October 10, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use… Read more »

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