Category: Affiliate Managers

GUIDE: How to ensure your compliance with new federal ad regulations

March 3, 2017

Affiliate Managers, Agencies

Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant. The guide focuses on advertisers in finance, retail, education, and… Read more »

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Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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The 10 Most-Read Search Marketing Articles of 2016

December 19, 2016

Affiliate Managers, Agencies, Marketing Teams

As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for 2017 by looking… Read more »

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Most popular Google Shopping Special Offers

November 16, 2016

Affiliate Managers, Retail

It’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads). In case you haven’t see our other Google Shopping posts… Read more »

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The most helpful ad monitoring tool for Affiliate Managers

November 9, 2016

Affiliate Managers

The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines, unfortunately 28% are hijacking URLs and trademarks. The chart below illustrates… Read more »

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How to justify investment into an ad monitoring tool

November 8, 2016

Affiliate Managers, Agencies, Marketing Teams

“Why is an ad monitoring tool not a cheap or even free service? How different is it, really, than what AdWords provides?” We get this question from time to time, and it’s a good one. The price you should pay for… Read more »

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How Amazon has changed the MAP compliance landscape

November 3, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with their minimum advertised pricing (MAP) policies. And Amazon presents its own challenges to manufacturers. Just a few of these challenges are: Amazon is obsessed with providing customers… Read more »

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Most popular Holiday PLA Special Offers: Gift Advertisers

October 24, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping… Read more »

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4 reasons to monitor resellers with an eagle eye

October 12, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads… Read more »

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Most popular PLA Special Offers using Free Shipping

October 10, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use… Read more »

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