Category: Agencies

How To Use Offer Monitoring For Brand Protection

July 26, 2017

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively… Read more »

Tags: , ,
Leave a comment

The Search Monitor Included As One Of The Best Platforms For PPC Management

July 25, 2017

Agencies, Marketing Teams

Since 2007, search & affiliate marketers have relied on The Search Monitor’s easy to use reporting for brand protection & competitive research on search, shopping, & web content. Our data is more precise because our technology is superior with crawlers… Read more »

Leave a comment

Grow ROI with cross-channel optimization—SEM growth hack series

July 12, 2017

Affiliate Managers, Agencies, Marketing Teams

Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine… Read more »

Tags: , , ,
Leave a comment

NEW Feature: Expanded Zipcode Level Targeting

June 19, 2017

Agencies, Marketing Teams, Retail

NEW: Expanded Zipcode Level Targeting The Search Monitor has now added zipcode level monitoring for Yahoo and Bing. This feature has been available for Google, but now also includes Yahoo and Bing. If you’re not familiar with zipcode targeting Contact us for… Read more »

Tags: , ,
Leave a comment

Optimizing organic market share—2017 growth hacks series

June 14, 2017

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 3 of her multipart series on SEM and SEO growth hacks. In part 3, Lori explains how to fine-tune your SEO efforts using competitive insights… Read more »

Tags: , , ,
Leave a comment

Ad monitoring tools: The not-so-secret path to agency client retention

May 22, 2017

Agencies, Marketing Teams

If you’re a search marketing agency, client retention is key to your business. They say that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. So how can an… Read more »

Tags: ,
Leave a comment

Gain monster paid search growth using competitive data

May 18, 2017

Affiliate Managers, Agencies

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 2 of her multipart series on SEM growth hacks. In part 2, Lori explains how competitive ad monitoring helps marketers make more informed strategic decisions…. Read more »

Tags: , , , ,
Leave a comment

AdWords’ most popular ad extensions (and how to use them!)

May 16, 2017

Affiliate Managers, Agencies, Marketing Teams

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks? Having recently launched our Ad Extension Monitoring Service, we decided to analyze 425 branded… Read more »

Tags: , ,
Leave a comment

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

Tags: , , , ,
Leave a comment

10 most common uses for competitive search marketing data

April 28, 2017

Affiliate Managers, Agencies, Marketing Teams

Search marketers are trained to constantly focus on optimizing their campaigns. However, savvy marketers schedule time to lift their heads up from the trees of their campaigns and study the forest of their competitors actions. Imagine if you knew the answers to… Read more »

Tags: , , ,
Leave a comment
Next Page »