Category: Agencies

GUIDE: How to ensure your compliance with new federal ad regulations

March 3, 2017

Affiliate Managers, Agencies

Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant. The guide focuses on advertisers in finance, retail, education, and… Read more »

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Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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New Seller Reach reports help manufacturers boost sellers’ ad visibility

January 9, 2017

Agencies, Retail

The Search Monitor is excited to add powerful new Seller Reach reports to our ad monitoring platform. The reports use data collected worldwide from leading shopping sites such as Google Shopping, Amazon, eBay, PriceGrabber, and Shopzilla to evaluate how sellers promote… Read more »

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How Planet Fitness won the New Year’s gym membership search battle

January 5, 2017

Agencies, Marketing Teams

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to study the strategies of PPC advertisers around the common New Years resolution of… Read more »

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The 10 Most-Read Search Marketing Articles of 2016

December 19, 2016

Affiliate Managers, Agencies, Marketing Teams

As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for 2017 by looking… Read more »

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2017 Search Predictions: Mobile-first, search visibility & PPC brand protection

December 13, 2016

Agencies

For the second year, CPC Strategy asked us to contribute to their Search Predictions post. This year, the questions for each participant were: What trends are going to shape search in 2017? How can retailers best look to grow their… Read more »

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5 tips to help brands monitor online resellers

December 12, 2016

Agencies, Marketing Teams, Retail

The Search Monitor’s ad monitoring platform helps retail brands keep close tabs on their resellers. Since we launched the service, we’ve uncovered many creative tactics used by resellers to boost sales at the sake of their brands. We assembled a… Read more »

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UPDATE: Walmart and Target Black Friday & Cyber Monday PPC battle

November 30, 2016

Agencies, Marketing Teams, Retail

And the final results are in. Who won the Black Friday/Cyber Monday battle?  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday… Read more »

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Walmart and Target engage in heated Black Friday PPC market share battle

November 17, 2016

Agencies, Marketing Teams, Retail

And as of this week, Target pulls ahead!  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and… Read more »

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How to justify investment into an ad monitoring tool

November 8, 2016

Affiliate Managers, Agencies, Marketing Teams

“Why is an ad monitoring tool not a cheap or even free service? How different is it, really, than what AdWords provides?” We get this question from time to time, and it’s a good one. The price you should pay for… Read more »

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