Category: Finance & Insurance

Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

Tags: , , , , ,
Leave a comment

MarketingLand Series: Managing ad partners in the finance industry

July 21, 2016

Affiliate Managers, Agencies, Finance & Insurance

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

Tags: , ,
Leave a comment

MarketingLand Series: Managing ad partners in regulated industries

June 28, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

Leave a comment

Here’s why the frequency of your ad monitoring matters

May 23, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail

One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here are some guidelines that have proven successful with our… Read more »

Tags: , , , , ,
Leave a comment

Brand Bidding Trend: Regulated industries will monitor beyond SERPs

May 17, 2016

Agencies, Finance & Insurance, Marketing Teams, Retail

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: Regulated Industries Will Monitor… Read more »

Tags: ,
Leave a comment

Search Engine Land Series: 5 Key Brand Protection Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

The final chapter (Part 8) of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection. Read Part 8 to see the future of brand protection,… Read more »

Tags: , , , , , ,
Leave a comment

Search Engine Land Series: Effective Brand Protection Techniques

April 20, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 7 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection. Part 7 provides specific tips to search marketers on how to deal with a rival… Read more »

Tags: , , , , , ,
Leave a comment

Search Engine Land Series: Enforcing Your Brand Protection Strategy

April 6, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 6 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection. Part 6 provides specific tips to search marketers on the enforcement options for their brand… Read more »

Tags: , , , , , ,
Leave a comment

SearchEngineLand Series: Reducing Brand Bidding Competition

March 23, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 5 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection. Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:… Read more »

Tags: , , , , , ,
Leave a comment

Brand Protection & PPC Optimization: Optimizing Partner Relationships

March 9, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 4 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection. Part 4 provides specific tips to search marketers on how to understand and optimize… Read more »

Tags: , , ,
Leave a comment
Next Page »