This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.
By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).
Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.
Complete the form on the right to get a customized quote. One of our experts will be in touch with you shortly.
The Search Monitor is a powerful set of tools that empowers even the largest brands to stop trademark abuse in online advertising, saving them potentially millions of dollars in ad spend.
Avery Products Corporation, a label manufacturer that generates $175 million in revenue every year and employs more than 20,000 people, started using The Search Monitor to fight back against brand bidders who were abusing their trademark and driving up ad costs.
We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them.
Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to look at some of the most pressing challenges that face the PPC team when it comes to optimizing campaigns, why they’re happening and how to tackle them.
Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to grow 12.1% year over year this 2021 holiday season’, further underlying a renewed consumer confidence and perhaps, a return to the good times.
However, competition for customers online is reaching new heights. Data from Statista for 2020 showed that over 800,000 businesses launched in the US alone. A high number for sure, but in fact it accounts for just 10.7% of the world’s start ups last year. In a marketplace with no borders and boundaries competition comes from everywhere and anywhere.
The Search Monitor announces new enhancements for Product Listing Ads to help support the needs of Retail Marketers in Paid Search
Orlando, FL – October 18, 2021 –
The Search Monitor announces new enhancements and added features for Product Listing Ads
Orlando, FL – September 28, 2021 – The Search Monitor announced today that it has released new and enhanced Product Listing Ads features. These exciting enhancements to The Search Monitor’s PLA Insights gives advertisers access to the most precise and comprehensive data available, resulting in the ability to make more effective campaign decisions and better compete in the online marketplace.
Once you detect unwelcome competition, what can you do about it from a legal standpoint?
We won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding.
If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious derivatives, such as when Marketo bids on phrases like “Pardot drip marketing” (and vice versa). Many large brands have competitors bidding to every available ad position for every imaginable brand and brand-plus keyword.
The question is, what can you do to deal with competitors brazenly showing up on your hard-earned name? Your best options include:
If you sell online, having an affiliate program can help you dominate page one, drive more revenue, manage costs, and build your brand. By carefully selecting a group of your best affiliates to work with you, you can use this powerful cost-cutting technique that can also boost clicks and sales.
Let’s dig a bit deeper into tactics that will help you better control the search engine results and your CPC prices by coordinating your brand bidding with partners and affiliates. Here are the basics:
With the “why” now out of the way, it’s time to discuss the best practices of “how” to implement brand bidding campaigns.
Keyword Development
Today, competition for clicks makes it challenging to derive meaningful growth from paid search advertising. From our experience, The Search Monitor’s customers have cracked this code by deploying brand bidding strategies.
These strategies, discussed in the subsequent sections of this course, include ad monitoring, carefully crafted partnership agreements, addressing your competition head-on, making search engine complaints coupled with other available legal responses, and effectively employing brand bidding techniques.
