THE SEARCH MONITOR^TM OVERVIEW

• Paid Search: See KPIs such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. Includes remarketing
• Organic Search:  Get rank and listing copy for universal search results including local, organic, news, shopping, and more.
• Shopping:  View competitors, seller ratings & reviews, keywords, prices, page rank, and SOV, for both PLAs and shopping engines.
• Display & In-App Mobile:  Find out where competitors’ ads are running, top-performing creatives, and publisher performance with Display Monitoring.
• Paid, Organic & PLA Together:  Analyze performance across paid, organic, and PLA shopping search results in the same report.
• Compliance & Ad Intelligence Together:  Get ad intelligence and compliance monitoring together in one platform!
• Search Marketing Visibility Score: Grade your total-page search presence & get insights into where to spend next dollar.

• Prospecting: Find prospects specific to the verticals that you service who are the best size for your business.
• Lead Scoring:  Use competitive intelligence to score and rank your leads by ad spend, traffic volume & media channels used.
• Vendor & Partner Identification:  Learn which ad tracking vendors and affiliate programs your prospects already use.  Track and get notified when vendors are switched or trialed in real time.
• Presentations:  Create pitch decks that include the actual tactics used by your prospects and comparisons against competitors and your own proven track record.
• Search Remarketing: Contact people using Google’s RLSA

Find out answers like:

• Why Did My CPC Increase?   Find out if market changes impacted your cost per click.
  
• Which Offer Types & Creatives Are Most Popular?   Uncover competitors’ offers and creatives, sorted by the most effective.
  
• How Do I Compare Against Similar Advertisers?  Index yourself against others like you (e.g., similar size, industry).
  
• Which Affiliates & Partners Compete with Me?  See which of your affiliates are stealing clicks from you.
  
• Which Affiliates & Partners Help Me?  Learn which affiliates are symbiotic with you (e.g., help you cover more keywords and block out competitors.)  Learn about Super Affiliate strategies.
• Where Do My Competitors Advertise?  See which media outlets, verticals, and keywords your competitors use. Dive deeper into how spending, traffic, and SOV is allocated across paid & organicsearch, shopping, & display.

  is a vertical library of historical paid & organic search data.

Key ad tracking features include:

• 1,200+ Verticals:  View paid & organic search data grouped by vertical.  See full list of verticals.
• Spend & Click Metrics:  Get paid search statistics for Google and Bing on ad spend, CPC, clicks & CTR.
• Vertical Indexes:  Develop indexes across verticals of top advertisers to benchmark market reach, spend, clicks, & CPC.
• Historical Data:  Get historical data starting in July 2013.
• Ad Spend Accuracy.  Lighthouse ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click data, and search engine computations.  Learn about our precision data.

Learn more about industry ad tracking by visiting the What is Lighthouse?’ FAQ.

• Randomized Crawling:  Crawl the competition using random times, keywords, and geographies.
• Geo-Control:  Configure crawlers to focus on specific countries, languages, regions and/or cities. Geo-control is important if your business has a local focus like telecom or travel.
• Vast Footprint:  Monitor worldwide and in native languages across 9+ search engines, 150K publishers, & thousands of apps.
• Volume Capabilities:  Ad tracking available from one to 1 million keywords.
• High Frequency:  Monitor hourly, with real-time report updates.  Learn about our precision data.
• Auto-ID Affiliates:  Automatically detect the affiliate networks and IDs of each partner and determine who is in your affiliate program.
• Custom Reporting:  Customize reports on the fly to meet your needs at any given moment.
• Competitor Labels:  Group and label unlimited competitors or partners for easy filtering and comparing.
• Report Access:  Easily access data via web reports & charts, API, excel export, scheduled email alerts, FTP, or excel query plug-in.