May 18, 2017
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 2 of her multipart series on SEM growth hacks.
In part 2, Lori explains how competitive ad monitoring helps marketers make more informed strategic decisions. How can you use competitive data to improve your paid search campaigns?
In particular, she shares a step-by-step recipe on how to achieve monster growth in PPC using competitive data.
The 5 steps outlined by Weiman include:
- Step 1: Identify your top keywords
- Step 2: Monitor your best keywords using a monitoring tool
- Step 3: Look at quantitative results
- Step 4: Review qualitative results
- Step 5: Embrace the macro campaign view