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Retail Expertise

Retail advertisers need powerful geo-targeting to stay ahead of competitors.

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  • Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
  • Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
  • Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals.
  • Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
  • Frequent Monitoring: Hourly crawling & real-time report updates available via web, API, or email.
  • Report Granularity: Data segmented by verticals, unlimited competitors, keywords, or view data in raw form.
Smart Crawler

SEM COMPLIANCE MONITORING FOR RETAIL

Monitor Resellers and Competitors’ paid search ads and landing pages:

  • Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
  • Rank Rules on Paid Search: Enforce co-operative rank bidding rules with affiliates and competitors. Learn about Super Affiliate strategies.
  • Offer Compliance. Ensure that offers in ad copy text and on landing pages match authorized promotions.

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Lighthouse SEM & PLA Intelligence

Lighthouse provides competitive intelligence on Paid, PLA & Organic Search:

  • Cross-Channel Reporting: Get SEM & SEO stats in a single report.
  • Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
  • Rankings: See ranking trends on SEM & SEO listings over time.
  • Market Visibility: Evaluate market share & page share trends.
  • Ad Copy: View copy, landing pages, duration & impression share.
  • SOV. See SOV as promoted via direct-to-consumer and reseller reach for your products.
  • Spend & Click Metrics: Get ad spend, CPC, clicks & CTR stats.
  • Ad Spend Accuracy. Lighthouse ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click predictions from comScore, and search engine computations. Learn about our precision data
  • Benchmarks: See our PPC Benchmark Guide for Retail
Lighthouse
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COUPON, OFFER & CONTENT MONITORING

Our rules engine analyzes offers and compares the offer language against ‘if-then’ logic rules:

  • Paid Search Ad Copy: Ensure correct offer language in paid search ads. Example: Can’t contain ‘free’ and ‘coupon’ together.
  • Landing Page Content: Analyze landing pages for offer copy to ensure correct promo language. Can find and alert you if any string of text is found (ex: wrong slogan or product details).
  • Special Offer Categories: Auto-tag offers found in paid search ads into categories like free shipping, sales, deals, and free products.
  • Customize Rules: Create your own rules with must-have language, negative language, and expiration dates using easy rule statements & ‘if-then’ logic. Example: Must contain ‘APR’ and cash back values but can not say ‘mileage.’
  • Publisher Lists: Provide your own list of publishers or allow the crawlers to auto-detect where offers are running.

DISPLAY MONITORING

Get the inside track on your competition’s strategies to plan and buy advertising more efficiently.

  • Ad Creatives: Get your competitors’ creatives including banner sizes and flash use. Quickly learn what works best.
  • Traffic Sources: See which publishers and ad networks your competitors use.
  • Vast Reach: Includes 160,000+ publishers, 65+ banner & contextual ad networks, 15+ countries, & 65,000 mobile apps. See List.
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Helpful Resources for Retail Marketers

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How the Fathom Digital Agency Uses Our Reports to Monitor Higher Education Clients

Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising..

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Testimonials

UM Testimonial

“We switched to The Search Monitor from another provider, and couldn’t be happier. The platform is easy to navigate and has all of the great data that we need. The support team has been responsive and helpful. We are really happy so far that we made the switch.”

Eric Seidelman, VP Performance Digital, Universal McCann
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“We believe in the power of competitive intelligence and we’re excited to partner with The Search Monitor to bring a robust solution to our clients.”

House of Kaizen A digital performance marketing agency
Allstar Testimonial

“The main reason we started using The Search Monitor was to easily track and take action on unauthorized ads & Trademark use. In that respect it has become invaluable. What used to take an employee hours a week is now done automatically with even more detail and accuracy than we could ever have imagined. Our process has become much more efficient and effective by using The Search Monitor.”

Jennavieve L, Allstar Products Group
Jellyfish White

“We have been using The Search Monitor for over 10 years in the USA, Europe, and other parts of the globe to support our clients’ search campaigns. The Search Monitor is a great all-around platform that includes SEM, SEO, and PLA insights all in one place.”

Kevin B., Chief Growth Officer, Jellyfish