Which Easter retailers had the highest search marketing visibility?
Mar 29, 2016
Agencies, Marketing Teams, Retail
While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads.
The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.
To find out the winner, we looked at three popular Easter keywords in U.S. Google searches from March 21-27, 2016, and ranked the top three retailers on each keyword.