Posts Tagged: 3Q Digital

5 best practices for the Google Display Network

June 16, 2015

Agencies, Marketing Teams, Retail

The Google Display Network (GDN) has been poo-poohed by some digital marketers because it’s not as effective at direct response as its AdWords cousin, paid search, and it doesn’t feature the targeting or programmatic buying capabilities of brand-awareness platforms like… Read more »

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Play Ball! The Search Marketing Field for Baseball Merchandise

April 28, 2014

Agencies, Marketing Teams, Retail

With baseball season underway earlier this month, we wanted to dive into our ad monitoring platform to analyze keywords surrounding baseball merchandise. It’s a fun time of year to be a baseball fan, so we were looking for interesting trends… Read more »

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Avis vs. Hertz vs. Enterprise: Comparing PPC market visibility in Q1

March 27, 2014

Agencies, Travel

The car rental business is an incredibly competitive one, especially when it comes to the search engines, where the majority of travelers begin their search for cars. The Search Monitor was curious how the major car rental companies were changing their… Read more »

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New Year’s Resolution: Monitor Your Affiliates

January 22, 2014

Affiliate Managers

Marketers have enough things to worry about these days. Just keeping up with new technology and ad formats is enough to drive most of them crazy. So let me add another worry to their list: the FTC. It’s a sizeable… Read more »

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