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If you build it, they will come, right? Sure. But, when you build a successful brand, you attract the bad with the good.
In this case, the “bad” are advertisers who intentionally or unknowingly hurt your brand and advertising performance by abusing your brand in online ads. As a marketing manager, your job is to catch and deter the violators, and protect your trademarks from infringement by affiliates, partners, and competitors. But how?
Yes, your affiliates are your partners in marketing. But that doesn’t mean they won’t bend (or break) your program rules to make an extra buck or two.
To be an effective marketing manager, you often have to think like a cop. Your job is to police rogue advertisers who are intentionally or unknowingly hurting your brand and marketing performance.
But policing the Internet requires a considerable amount of time, money, and skill to catch and deter the violators. Marketers are therefore faced with these questions:
The Search Monitor is excited to add South Korea’s Naver, one of the world’s leading search engines, to its list of monitored media. This list includes Google, Bing, Yahoo, AOL, Baidu (China), Yandex (Russia), and the PriceGrabber and ShopZilla shopping engines.
Naver was started in 1999 to provide more relevant Korean-language results for South Korea’s consumers. And 16 years later, it is still the king of the market, with 50% market share compared to Google’s 37% share. After these two giants, the next biggest search engines only have single-digit market share.
The new hotel ad monitoring service lets hotel advertisers monitor the hotel listings module appearing on Google, including hotel rates for price parity compliance.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today enhanced its ad intelligence platform to let hotel owners and online travel agencies (OTAs) monitor online hotel listings for compliance and competitive insights.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today announced that it has enhanced its content monitoring service with several new features.
The Search Monitor’s content monitoring service detects text, image links, affiliate links, and source code (like HTML or java script) on web pages and blogs. Managers of partner channels can use content monitoring to enforce policies such as coupon code distribution, FTC-compliant text, form field publication, scam review sites, images links, restrictions on side-by-side competitor offers, and promotional offer text.
ORLANDO, FL (PRWEB) JULY 28, 2015
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today provided a sneak-peek of its upcoming hotel ad monitoring service which will monitor paid and organic listings on search engines, including hotel rates for price parity compliance.
We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and clients alike.
With that goal in mind, we’ve assembled this gallery of guides, webinars, videos, checklists, and infographics. Each one summarizes what we’ve learned about search and affiliate marketing and provides tips to quickly improve your campaign performance. Enjoy!
Credit Card Marketers: Are you carefully monitoring your marketing materials and those of your partners? If not, the Consumer Financial Protection Bureau might want to have a talk with you about some money you owe them.
The CFPB issued a bulletin on September 3, 2014 to credit card marketers outlining the risks associated with deceptive marketing tactics when promoting their services. Deceptive tactics include using incorrect language in ads as well as leaving required language out of ads, such as the costs and limitation of certain sign-up offers.
Last month, The Search Monitor detected fraudulent PPC ads running on Bing, Yahoo, and Google. The fraudsters impersonated more than 300 advertisers on a global scale. The advertisers that were affected by the fraudulent activity spanned across several industries, including leading business in automotive (JC Whitney), furniture (Joss & Main), software (MobiStealth), printing (Tiny Prints), home & garden (Ace Hardware), travel (Booking Buddy), firearms (Brownell’s), and services (Deluxe).
The fraud was perpetrated through URL Hijacking. URL Hijacking is the practice where the scammer impersonates an advertiser by using the advertiser’s URL as its Display URL in PPC ads, then linking the ads through an unauthorized link such as an affiliate link, a phishing link, or a cookie-stuffing URL.
