Posts Tagged: Agency Business Development

RLSA Campaigns: 4 Things To Learn From Monitoring

May 9, 2016

Affiliate Managers, Agencies, Marketing Teams

Search remarketing ads, referred to by Google as Remarketing Lists for Search Ads (RLSA), allow advertisers to run a different AdWords campaign to people who have previously visited their site. Advertisers understand the incredible value this targeted group brings. They adjust their… Read more »

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22 helpful tools for search and affiliate marketers

June 29, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Let us make your job a whole lot easier! The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers. Check out 22 helpful tools for search and affiliate marketers, including: Guides Tips for… Read more »

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5 Essential Search Marketing Videos to Improve Your Next Campaign

November 25, 2014

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The Search Monitor has assembled our five most popular videos on how to improve a search marketing campaign. Each one discusses a different search marketing tactic that can be optimized using competitive data. They are: Using Competitive Intelligence to Improve SEM, SEO… Read more »

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How to transform an SEM agency’s business development person into a rock star

July 7, 2014

Agencies, Education, Finance & Insurance, Retail, Telecom, Travel

If you’re responsible for business development at an SEM agency, it often feels like a perpetually uphill battle against the thousands of other agencies doing search marketing. What is especially challenging is that these other agencies have virtually the same pitch as yours: “Hey,… Read more »

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Top 5 industry insights you can learn using Lighthouse

May 21, 2014

Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The feedback we get from our clients is that they love using our new vertical-focused competitive intelligence tool–Lighthouse –to identify helpful insights about their industry, or the industries of their clients. It’s a new approach to competitive intelligence that provides 1,239… Read more »

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How to Improve Prospecting with Lighthouse

January 23, 2014

Agencies

Looking for a smarter way to identify new clients for your search marketing agency? Lighthouse, the leading product for competitive intelligence to search marketers, was designed to improve the effectiveness of your prospecting by leveraging our massive database of competitive… Read more »

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Top 13 Stories from The Search Monitor in 2013

January 10, 2014

Affiliate Managers, Agencies, Marketing Teams

As we get ready for an exciting 2014, we want to take a moment to look back at our 13 most popular search monitoring stories from 2013.   Last year was incredibly busy for search and affiliate marketers due to… Read more »

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Defend Your SEM Spend: How to create competitive benchmarks for SEM, SEO & PLA

November 11, 2013

Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

One of the most common questions a search marketer gets is “Are you sure we’re spending the right amount on search to meet our campaign goals?” To answer this question correctly, a marketer needs to have full visibility into the… Read more »

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