Posts Tagged: Brand Protection

GUIDE: How to ensure your compliance with new federal ad regulations

March 3, 2017

Affiliate Managers, Agencies

Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant. The guide focuses on advertisers in finance, retail, education, and… Read more »

Tags: , , ,
Leave a comment

Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

Tags: , , , , ,
Leave a comment

The 10 Most-Read Search Marketing Articles of 2016

December 19, 2016

Affiliate Managers, Agencies, Marketing Teams

As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for 2017 by looking… Read more »

Tags: , , ,
Leave a comment

2017 Search Predictions: Mobile-first, search visibility & PPC brand protection

December 13, 2016

Agencies

For the second year, CPC Strategy asked us to contribute to their Search Predictions post. This year, the questions for each participant were: What trends are going to shape search in 2017? How can retailers best look to grow their… Read more »

Tags: , ,
Leave a comment

How Amazon has changed the MAP compliance landscape

November 3, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with their minimum advertised pricing (MAP) policies. And Amazon presents its own challenges to manufacturers. Just a few of these challenges are: Amazon is obsessed with providing customers… Read more »

Tags: , , ,
Leave a comment

4 reasons to monitor resellers with an eagle eye

October 12, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads… Read more »

Tags: , , ,
Leave a comment

Content Monitoring: The Good, The Bad, and The Ugly

October 4, 2016

Affiliate Managers, Marketing Teams

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really… Read more »

Tags: , ,
Leave a comment

The Search Monitor featured as brand protection tool by Search Engine Watch

September 28, 2016

Affiliate Managers, Agencies

Read the full article to see why PPC brand protection is this year’s secret weapon for driving monster profits in paid search campaigns. You’ll see our brand protection case study on Avery Office Supplies, as well as other brand protection tools recommended by… Read more »

Tags: , , ,
Leave a comment

5 Essential PPC Benchmarks to Help Monitor Competitors

September 26, 2016

Affiliate Managers, Marketing Teams

How does your SEM performance compare to that of your competitors? If you answered that you are outperforming your industry as a whole, using a benchmark you found three years ago, that’s not going to cut it. No manager or… Read more »

Tags: , ,
Leave a comment

Don’t Let Hotel Price Parity Keep You Up At Night

September 21, 2016

Affiliate Managers, Marketing Teams, Retail

If you are in the marketing department for a hotel, monitoring for online travel agent (OTA) brand violations and price parity compliance probably keeps you up at night. It should, since OTAs have a strong incentive to disobey your pricing… Read more »

Tags: , , ,
Leave a comment
Next Page »