Posts Tagged: Case Study – Education

Content Monitoring Case Study for the Finance Industry

February 25, 2016

Affiliate Managers, Finance & Insurance, Marketing Teams

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand,… Read more »

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Content Monitoring Case Study for the Education Industry

February 23, 2016

Affiliate Managers, Education, Marketing Teams

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand,… Read more »

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The Top 5 Things I Learned by Monitoring Competitors in Higher Education

September 4, 2014

Agencies, Education

When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Although competitor monitoring is one small piece to the puzzle, it’s an aspect of paid search that will… Read more »

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Client Case Study: How to use The Search Monitor in higher-education advertising

February 7, 2014

Agencies, Education, Marketing Teams

Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, just posted “How to Use The Search Monitor in Higher-Education Advertising” to their blog to share what they learned about online advertising… Read more »

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