Posts Tagged: Case Study – Finance & Insurance

Content Monitoring: 3 Case Studies for Marketers

December 15, 2015

Affiliate Managers, Agencies, Finance & Insurance

Content Monitoring is the increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. It typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand, ads, or even images…. Read more »

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How Chase.com uses the Google Display Network

June 16, 2015

Finance & Insurance

Ever wonder how your competitors run their display ad programs? And which networks they use? The Google Display Network has been receiving a lot of attention lately, so we decided to focus on this network. And in particular, we selected… Read more »

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SEM Case Study: How Lighthouse Helps Financial Aid Companies

October 24, 2014

Agencies, Finance & Insurance

We recently sat down with one of our financial aid clients who started using our industry-focused Lighthouse product. We asked him three questions about the data he uses, what it tells him, and how it has impacted his business. If… Read more »

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Webinar: 10 competitive monitoring tips every search marketer should know

May 27, 2014

Agencies, Finance & Insurance, Marketing Teams, Retail

It’s been a busy month for webinars! In case you missed our May 20th webinar entitled “Improving PPC Performance: 10 competitive monitoring tips every search marketer should know“, we’ve made it easily available. Watch the webinar to learn how to use following… Read more »

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INFOGRAPHIC: Kenshoo Industry Spotlight: Financial Services – Insurance

February 20, 2014

Agencies, Finance & Insurance, Marketing Teams

  The Search Monitor specializes in providing industry insights for marketers to improve campaign performance and agencies to find (and impress) new clients. Kudos to Kenshoo for using our industry-level data to create an incredibly informative infographic on advertising trends in… Read more »

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