Posts Tagged: Case Study – Retail

The Search Monitor featured as brand protection tool by Search Engine Watch

September 28, 2016

Affiliate Managers, Agencies

Read the full article to see why PPC brand protection is this year’s secret weapon for driving monster profits in paid search campaigns. You’ll see our brand protection case study on Avery Office Supplies, as well as other brand protection tools recommended by… Read more »

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Search Engine Land Series: 5 Key Brand Protection Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

The final chapter (Part 8) of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection. Read Part 8 to see the future of brand protection,… Read more »

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Search Engine Land Series: Effective Brand Protection Techniques

April 20, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 7 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection. Part 7 provides specific tips to search marketers on how to deal with a rival… Read more »

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Search Engine Land Series: Enforcing Your Brand Protection Strategy

April 6, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 6 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection. Part 6 provides specific tips to search marketers on the enforcement options for their brand… Read more »

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SearchEngineLand Series: Reducing Brand Bidding Competition

March 23, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 5 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection. Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:… Read more »

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Brand Protection Case Study: Avery lowers campaign costs by 51%

March 15, 2016

Affiliate Managers, Agencies, Retail

COMPANY BACKGROUND Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through their Design and Print Online tool, as well as… Read more »

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Content Monitoring Case Study for the Retail Industry

February 5, 2016

Affiliate Managers, Marketing Teams, Retail

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand,… Read more »

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SEM Case Study: How Ad Monitoring Helps Luxury Beauty Advertisers

September 7, 2014

Retail

Client & Vertical Background The Search Monitor’s client is a leading digital agency focusing on SEM. The agency’s client is an established prestige beauty brand that sells through retailers across the US and the world. They also maintain a smaller direct-to-consumer website. SEM… Read more »

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SEM Case Study: How Ad Monitoring Helps Apparel Advertisers

September 2, 2014

Retail

Client & Vertical Background The Search Monitor’s client is a leading search marketing agency. Their client is a top manufacturer of children’s apparel with an established brand name that they needed to protect. In general, ad monitoring for apparel manufacturers can… Read more »

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The Importance of Competitive Intelligence for Consumer Product Manufacturers in Online Advertising

July 30, 2014

Agencies, Retail

Today, more consumer product manufacturers are leveraging their e-commerce channel to sell direct-to-consumer. While this benefits their profits and brand equity, it can also provide challenges and increased conflict with their retail channel partners. It becomes increasingly important for consumer… Read more »

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