Posts Tagged: Compliance

How to use Big Data ad monitoring tools for affiliate recruitment

June 12, 2017

Affiliate Managers, Marketing Teams

In 2011, we began compiling a list of affiliates for our compliance monitoring clients. When we saw the impact on their affiliate recruitment business, we thought, “why not make it available to the entire industry?” So we did just that. The Ultimate… Read more »

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3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

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Now Available: Guide to Managing Ad Partners In Regulated Industries

April 28, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate… Read more »

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How Amazon has changed the MAP compliance landscape

November 3, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with their minimum advertised pricing (MAP) policies. And Amazon presents its own challenges to manufacturers. Just a few of these challenges are: Amazon is obsessed with providing customers… Read more »

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4 reasons to monitor resellers with an eagle eye

October 12, 2016

Affiliate Managers, Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads… Read more »

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Don’t Let Hotel Price Parity Keep You Up At Night

September 21, 2016

Affiliate Managers, Marketing Teams, Retail

If you are in the marketing department for a hotel, monitoring for online travel agent (OTA) brand violations and price parity compliance probably keeps you up at night. It should, since OTAs have a strong incentive to disobey your pricing… Read more »

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Why robots should keep an eye on your minimum advertised prices

September 19, 2016

Affiliate Managers, Marketing Teams, Retail

Don’t worry. The robots we’re talking about here are the friendly kind, the ones we’ve programmed to automatically crawl prices on shopping engines like Google Shopping, Amazon, and Pricegrabber. They’ve been trained to spot resellers that break their manufacturers’ pricing… Read more »

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Catching PPC Trademark Infringement by Affiliates, Partners & Competitors

September 8, 2016

Affiliate Managers, Marketing Teams

Who’s keeping an eye on your trademarks in paid search? They are proven click-drivers, so you can rest assured that other advertisers are considering using them for their business. And they won’t be kind enough to ask your permission. If you’re not on… Read more »

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How to Monitor for Affiliate Program Compliance

August 29, 2016

Affiliate Managers, Marketing Teams

Yes, most affiliates play by the rules. However, our ad monitoring data shows that there are still affiliates, whether knowingly or by accident, who break your program rules and cause harm to your brand and program performance. We’ve seen this since… Read more »

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Coupon Code & MAP Monitoring: How to protect your brand

May 5, 2016

Affiliate Managers, Agencies, Marketing Teams

Brand protection unfortunately never sleeps for the PPC marketer. Yes, there are affiliates, resellers, and competitors to monitor across paid and organic search. But then there are thousands of coupon codes and Minimum Advertised Price (MAP) policies that must be… Read more »

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