Posts Tagged: Content Monitoring

GUIDE: How to ensure your compliance with new federal ad regulations

March 3, 2017

Affiliate Managers, Agencies

Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant. The guide focuses on advertisers in finance, retail, education, and… Read more »

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Content Monitoring: The Good, The Bad, and The Ugly

October 4, 2016

Affiliate Managers, Marketing Teams

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really… Read more »

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MarketingLand Series: Managing your online pharmaceutical advertising

September 1, 2016

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of partner advertising in regulated industries. If you haven’t been keeping up with previous articles on Finance, Retail,… Read more »

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MarketingLand Series: Managing ad partners in the education industry

August 22, 2016

Affiliate Managers, Agencies, Education

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Search Engine Watch Feature: 7 tips to increase Google Shopping ad revenue

August 17, 2016

Agencies, Marketing Teams, Retail

Google Shopping optimization is hot, hot, HOT right now! We teamed up with Ty Martin of Ad Bacon to assemble a list of seven tips to squeeze more revenue from Google Shopping Ads, which just got featured on Search Engine… Read more »

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MarketingLand Series: Managing ad partners in the retail industry

August 10, 2016

Affiliate Managers, Agencies, Retail

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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MarketingLand Series: Managing ad partners in the finance industry

July 21, 2016

Affiliate Managers, Agencies, Finance & Insurance

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Here’s why the frequency of your ad monitoring matters

May 23, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail

One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here are some guidelines that have proven successful with our… Read more »

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New Content Monitoring Feature: Customizable Search Areas

May 4, 2016

Affiliate Managers

The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations. Here’s how it works: User enters their custom search criteria (e.g., these 10 pages must include… Read more »

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Content Monitoring Case Study for the Finance Industry

February 25, 2016

Affiliate Managers, Finance & Insurance, Marketing Teams

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand,… Read more »

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