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Keeping your PPC offers competitive and relevant is essential. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively for brand protection?
Ad monitoring data is a great place to start for this. It gives you the scale and coverage that you can’t get from manual searches.
Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations?
We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant.
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly.
You may ask…do advertisers really behave badly? Short Answer: Yes.
The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations.
Here’s how it works:
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today announced that it has enhanced its content monitoring service with several new features.
The Search Monitor’s content monitoring service detects text, image links, affiliate links, and source code (like HTML or java script) on web pages and blogs. Managers of partner channels can use content monitoring to enforce policies such as coupon code distribution, FTC-compliant text, form field publication, scam review sites, images links, restrictions on side-by-side competitor offers, and promotional offer text.
