Posts Tagged: Creating benchmarks

16 Tips for Using Competitive Data to Make Smarter SEM Decisions

April 18, 2016

Agencies, Marketing Teams

Want to learn about the online advertising activities of your competitors, partners, and industry? Imagine how powerful you would be as a marketer if you had regular access to the following information: Who are my competitors? Who are my industry’s leaders?… Read more »

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‘Tis the season for retailers to spend more on search ads

November 4, 2015

Agencies, Marketing Teams, Retail

Wonder if you’re spending the right amount on search ads this month? Check out today’s post on the blog of Net Results, a marketing automation provider, showing how November and December are two of the highest-spending AdWords months for retail advertisers…. Read more »

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Uncover Your Marketing Superpowers: Mind-reading & competitive insights

October 26, 2015

Agencies, Marketing Teams

If you looked at a list of the most popular superpowers, mind-reading is typically in the top ten (after flying, of course). To marketers, however, mind-reading might rank in the top position, since the ability to understand how competitors think is the… Read more »

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The Search Monitor releases PPC Benchmark Guide for Q2 2015

September 2, 2015

Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

It’s finally here! We’re happy to release the PPC Benchmark Guide for Search Marketers with benchmark data for Q2 2015. This release follows our guides for Q4 2014 and Q1 2015, by the way, in case you need historical performance indicators…. Read more »

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What’s the right amount of monthly PPC spend for your business?

August 19, 2015

Agencies, Retail

It’s the question every Paid Search Manager would like to know. A great start to answering this admittedly tricky question is to learn how much your competitors spend each month. Like most PPC decisions, it begins with the data. But with PPC… Read more »

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22 helpful tools for search and affiliate marketers

June 29, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Let us make your job a whole lot easier! The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers. Check out 22 helpful tools for search and affiliate marketers, including: Guides Tips for… Read more »

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GUIDE: Updated PPC benchmarks for the auto industry

June 24, 2015

Automotive

Looking to improve the performance of your auto industry search ads? Download the Q1 2015 update to our quarterly PPC Benchmark Guide For Auto Advertisers to see: 5 PPC metrics: Competition, Share, Rank, CTR & CPC 2 Benchmark Types: Top-tier… Read more »

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Telecom Advertisers: What SEM benchmarks do you use?

June 22, 2015

Telecom

Telecom advertisers typically benchmark their SEM performance against past results or generic future growth goals. The main challenge with self-benchmarking is that it doesn’t guarantee that you out-perform your competitors. Even a 30% reduction in CPCs in one quarter might cause… Read more »

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The Search Monitor provides updated PPC benchmarks to financial advertisers

June 17, 2015

Finance & Insurance

Search advertisers at finance and insurance companies can afford to spend a lot on their PPC ads and still make a profit. They benefit from selling a high-value service that is often recurring and can pay a high CPC on the… Read more »

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Travel Advertisers: A better way to use search marketing benchmarks

February 25, 2015

Agencies, Marketing Teams, Travel

Benchmarks have always been a hot topic in the world of PPC measurement. After all, it’s often left up to the marketer to choose the benchmarks that will be used to evaluate their performance. In some respects, it’s like letting… Read more »

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