Posts Tagged: Display Monitoring

16 Tips for Using Competitive Data to Make Smarter SEM Decisions

April 18, 2016

Agencies, Marketing Teams

Want to learn about the online advertising activities of your competitors, partners, and industry? Imagine how powerful you would be as a marketer if you had regular access to the following information: Who are my competitors? Who are my industry’s leaders?… Read more »

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Ad Compliance: Why mobile is just as important as desktop

March 1, 2016

Affiliate Managers, Marketing Teams, Retail

Let’s talk mobile ad compliance. Did you know that a majority of retail searches now happen on a smartphone? And that 10% of affiliate sales are via smartphone? The increased popularity of mobile searches means more affiliates are running mobile-specific… Read more »

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Uncover Your Marketing Superpowers: Mind-reading & competitive insights

October 26, 2015

Agencies, Marketing Teams

If you looked at a list of the most popular superpowers, mind-reading is typically in the top ten (after flying, of course). To marketers, however, mind-reading might rank in the top position, since the ability to understand how competitors think is the… Read more »

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How Chase.com uses the Google Display Network

June 16, 2015

Finance & Insurance

Ever wonder how your competitors run their display ad programs? And which networks they use? The Google Display Network has been receiving a lot of attention lately, so we decided to focus on this network. And in particular, we selected… Read more »

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5 best practices for the Google Display Network

June 16, 2015

Agencies, Marketing Teams, Retail

The Google Display Network (GDN) has been poo-poohed by some digital marketers because it’s not as effective at direct response as its AdWords cousin, paid search, and it doesn’t feature the targeting or programmatic buying capabilities of brand-awareness platforms like… Read more »

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New resource gallery for Search Marketers and Affiliate Managers

April 23, 2015

Affiliate Managers, Agencies

We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and… Read more »

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5 Essential Search Marketing Videos to Improve Your Next Campaign

November 25, 2014

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The Search Monitor has assembled our five most popular videos on how to improve a search marketing campaign. Each one discusses a different search marketing tactic that can be optimized using competitive data. They are: Using Competitive Intelligence to Improve SEM, SEO… Read more »

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Ad Monitoring Checklist: How many items do you currently monitor?

September 17, 2014

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor has created the Ad Monitoring Checklist below to provide advertisers and their agencies with the correct SEM intelligence to monitor for their industry. How many are you currently monitoring, and how often? Want to learn more about ad monitoring? Learn more… Read more »

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16 Tips For Using SEM Monitoring Data

August 27, 2014

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The Search Monitor just released a new guide to help search marketers get the most out of their ad monitoring tools. It’s called: 16 Tips For Using Competitive SEM Data To Improve Advertising Decisions. The free guide provides 16 uses… Read more »

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How to improve PPC campaigns by monitoring your industry’s display ads

August 14, 2014

Affiliate Managers, Agencies, Marketing Teams, Retail

We’ve had a lot of interest in our new Display Ad Monitoring service from retailers, manufacturers, agencies, and media companies since we launched earlier this year, so we created this video walk-through to show how it works. The 3 minute demo… Read more »

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