Posts Tagged: Fathom Advertising

The Importance of Competitive Intelligence for Consumer Product Manufacturers in Online Advertising

July 30, 2014

Agencies, Retail

Today, more consumer product manufacturers are leveraging their e-commerce channel to sell direct-to-consumer. While this benefits their profits and brand equity, it can also provide challenges and increased conflict with their retail channel partners. It becomes increasingly important for consumer… Read more »

Tags: , , ,
Leave a comment

Is it worth it to bid on your branded terms? View benefits & success metrics

March 20, 2014

Agencies, Marketing Teams

[ The following is a guest post from Ashley Hanna, Lead Advertising Strategist at Fathom. ] The debate of whether or not advertisers should bid on their branded terms is not new. ┬áIn fact, there are many articles on the… Read more »

Tags: , , ,
Leave a comment

Client Case Study: How to use The Search Monitor in higher-education advertising

February 7, 2014

Agencies, Education, Marketing Teams

Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, just posted “How to Use The Search Monitor in Higher-Education Advertising” to their blog to share what they learned about online advertising… Read more »

Tags: , ,
Leave a comment