Posts Tagged: FTC Compliance

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

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Now Available: Guide to Managing Ad Partners In Regulated Industries

April 28, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate… Read more »

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MarketingLand Series: Managing ad partners in the education industry

August 22, 2016

Affiliate Managers, Agencies, Education

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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MarketingLand Series: Managing ad partners in the retail industry

August 10, 2016

Affiliate Managers, Agencies, Retail

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Content Monitoring—The Dos and Don’ts for Online Advertisers

January 26, 2016

Affiliate Managers, Agencies, Marketing Teams, Retail

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may be asking…do advertisers… Read more »

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Credit Card Marketers: Do you know what the CARD Act is ?

April 4, 2014

Affiliate Managers, Finance & Insurance

Most advertisers are aware that the Federal Trade Commission, and its Bureau of Consumer Protection, is the watchdog agency for deceptive and unfair advertising practices. In the world of credit card marketing, however, there is a different federal organization charged… Read more »

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The Search Monitor Launches Enhanced Content Monitoring Tools to Better Monitor Affiliates and Comply With FTC Guidelines

January 13, 2014

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor, the leader in providing competitive ad intelligence to search and affiliate marketers, today announced a significant enhancement of its tools to monitor affiliate publishers and website landing pages. The new tools will help advertisers protect themselves against a… Read more »

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The Search Monitor Automates Compliance Emails

November 7, 2013

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor, the leader in providing competitive ad intelligence data to search and affiliate marketers, announces the release of a new feature that makes composing and sending affiliate and brand compliance emails faster—auto- email-fill. Auto-email fill auto-populates email addresses… Read more »

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