Posts Tagged: Industry Snapshots

The Search Monitor releases PPC Benchmark Guide for Q2 2015

September 2, 2015

Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

It’s finally here! We’re happy to release the PPC Benchmark Guide for Search Marketers with benchmark data for Q2 2015. This release follows our guides for Q4 2014 and Q1 2015, by the way, in case you need historical performance indicators…. Read more »

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22 helpful tools for search and affiliate marketers

June 29, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Let us make your job a whole lot easier! The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers. Check out 22 helpful tools for search and affiliate marketers, including: Guides Tips for… Read more »

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Travel Advertisers: A better way to use search marketing benchmarks

February 25, 2015

Agencies, Marketing Teams, Travel

Benchmarks have always been a hot topic in the world of PPC measurement. After all, it’s often left up to the marketer to choose the benchmarks that will be used to evaluate their performance. In some respects, it’s like letting… Read more »

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SEM Industry Snapshot For Auto Advertisers: Repairs vs. Parts

February 24, 2015

Automotive

This week, The Search Monitor was curious how automotive advertisers were performing in the world of PPC. We pointed our competitive ad monitoring software at two big automotive sub-verticals—vehicle repair companies and vehicle parts and accessories—and compared them in terms… Read more »

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Travel SEM Snapshot: How does Cruise Direct dominate desktop and mobile searches?

December 12, 2014

Travel

This week’s SEM industry snapshot looks at the cruising sub-sector of our Travel vertical and the popular cruising search term ‘cruise booking’. We wanted to compare how three different leading cruise advertisers—Cruise Direct, Onboard, and Seabourn—scored in terms of market share on this term… Read more »

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Automotive SEM Snapshot: How can KBB.com and Cars.com catch CarGurus.com?

December 1, 2014

Agencies, Automotive

This week we focused our vertical analysis on Automotive and specifically the world of used vehicle advertising. In particular, we looked at the non-manufacturer sites that aggregate listings from multiple vehicle makes and help shoppers find their perfect car. While past… Read more »

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Luxury Retail SEM Snapshot: How did Bric gain market share vs. Tumi?

November 18, 2014

Agencies, Retail

This week we return to analyzing the SEM behaviors of luxury retail advertisers. It’s both gift-buying and travel season, so we focused on market share trends over the past 12 months in our Luggage sub-vertical. (If you missed our previous Retail SEM snapshot, check out… Read more »

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Telecom SEM Snapshot: What do Cricket & T-Mobile spend for their clicks?

October 30, 2014

Telecom

This week’s Industry SEM Snapshot focuses on telecom, and specifically on our Mobile Phone and Accessories sub-vertical. We looked at click and spend data for this sub-vertical during September to see if any advertisers were paying too much or too… Read more »

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Travel SEM Snapshot: What do leading online travel agencies pay for their clicks?

October 24, 2014

Travel

It’s that time of year again when the cold weather approaches and consumers turn to travel comparison sites to plan their winter escape. It’s also the perfect time to see how top-tier advertisers in this competitive space compare in terms of clicks and spend…. Read more »

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Auto SEM Snapshot: How did Buick spend less for clicks than similar advertisers?

October 20, 2014

Automotive

This week’s SEM snapshot looks at the high-spending world of automotive advertising. While we could have looked at third-party sites such as CarMax.com and AutoTrader.com, both of whom outspend most auto manufacturers, we focused on the brands instead. We started… Read more »

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