Posts Tagged: Kenshoo

How to transform an SEM agency’s business development person into a rock star

July 7, 2014

Agencies, Education, Finance & Insurance, Retail, Telecom, Travel

If you’re responsible for business development at an SEM agency, it often feels like a perpetually uphill battle against the thousands of other agencies doing search marketing. What is especially challenging is that these other agencies have virtually the same pitch as yours: “Hey,… Read more »

Tags: , , ,
Leave a comment

INFOGRAPHIC: How to drive more PPC clicks in the auto industry

July 7, 2014

Agencies, Automotive, Marketing Teams

Search is an integral part of any car buyer’s purchase process. In fact, 70% of all car shoppers reported using a search engine, even higher than the percentage using the automakers’ websites (65%). Check out this infographic from Search Monitor client… Read more »

Tags: , ,
Leave a comment

Infographic: Kenshoo uses Search Monitor data on PPC air travel trends

June 27, 2014

Agencies, Marketing Teams, Travel

Kudos to one of our clients, Kenshoo, for producing another extremely insightful infographic on search marketing trends by industry. This time, they used our ad monitoring data to focus on the air travel vertical. (Last time, they produced this great… Read more »

Tags: , ,
Leave a comment

The Search Monitor takes down online advertising fraud ring

May 27, 2014

Affiliate Managers, Retail, Travel

Last month, The Search Monitor detected fraudulent PPC ads running on Bing, Yahoo, and Google. The fraudsters impersonated more than 300 advertisers on a global scale. The advertisers that were affected by the fraudulent activity spanned across several industries, including… Read more »

Tags: , , ,
Leave a comment

Top 5 industry insights you can learn using Lighthouse

May 21, 2014

Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The feedback we get from our clients is that they love using our new vertical-focused competitive intelligence tool–Lighthouse –to identify helpful insights about their industry, or the industries of their clients. It’s a new approach to competitive intelligence that provides 1,239… Read more »

Tags: , , , , ,
Leave a comment

Google Extreme Makeover: AdWords Edition

April 29, 2014

Agencies, Marketing Teams

Google recently held a Live Stream on April 22nd, 2014 viewed by over 20,000 search marketers worldwide and hosted by Jerry Dischler, VP of Product Management for AdWords. It was called Step Inside AdWords.  The message of the event was… Read more »

Tags: , ,
Leave a comment

How to create PPC spend & click benchmarks by industry

March 31, 2014

Agencies, Marketing Teams, Retail

Digital marketers are always looking for ways to contextualize their programs. How are we doing relative to others in our industry? Are we overspending? Underspending? Third-party data has long been one way to find that context, but coming up with… Read more »

Tags: , ,
Leave a comment

INFOGRAPHIC: Kenshoo Industry Spotlight: Financial Services – Insurance

February 20, 2014

Agencies, Finance & Insurance, Marketing Teams

  The Search Monitor specializes in providing industry insights for marketers to improve campaign performance and agencies to find (and impress) new clients. Kudos to Kenshoo for using our industry-level data to create an incredibly informative infographic on advertising trends in… Read more »

Tags: , , ,
Leave a comment