Posts Tagged: market visibility

How Planet Fitness won the New Year’s gym membership search battle

January 5, 2017

Agencies, Marketing Teams

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to study the strategies of PPC advertisers around the common New Years resolution of… Read more »

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Retail PPC Insights from Cyber Week 2016

December 6, 2016

Retail

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »

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UPDATE: Walmart and Target Black Friday & Cyber Monday PPC battle

November 30, 2016

Agencies, Marketing Teams, Retail

And the final results are in. Who won the Black Friday/Cyber Monday battle?  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday… Read more »

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Walmart and Target engage in heated Black Friday PPC market share battle

November 17, 2016

Agencies, Marketing Teams, Retail

And as of this week, Target pulls ahead!  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and… Read more »

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Here’s why the frequency of your ad monitoring matters

May 23, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail

One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here are some guidelines that have proven successful with our… Read more »

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Is market share enough? Market Share & Search Marketing Visibility for Super Bowl ticket advertisers

February 2, 2016

Agencies, Marketing Teams

Which advertisers have the highest market share for “Superbowl Tickets” keywords? And does high market share equal the highest search marketing visibility on your search ads? Let’s find out… What is Market Share? The Search Monitor’s SEM Market Share data expresses… Read more »

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Target dominates search market share for Black Friday deals

December 2, 2015

Agencies, Marketing Teams, Retail

Which search advertisers had the highest paid search market share over the Black Friday weekend? We ran our Paid Search Market Share Report for U.S. Google searches on keywords related to Black Friday and Cyber Monday sales and deals, from 11/25 to… Read more »

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Uncover Your Marketing Superpowers: Mind-reading & competitive insights

October 26, 2015

Agencies, Marketing Teams

If you looked at a list of the most popular superpowers, mind-reading is typically in the top ten (after flying, of course). To marketers, however, mind-reading might rank in the top position, since the ability to understand how competitors think is the… Read more »

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Who dominated search results during laptop buying season?

September 9, 2015

Agencies, Retail

While you’re likely thinking: “Do people still buy laptops?”, the answer is still a resounding Yes. And in the last two weeks, those buyers were most likely high-schoolers and college students, and their parents. We were curious which laptop advertisers were appearing… Read more »

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22 helpful tools for search and affiliate marketers

June 29, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Let us make your job a whole lot easier! The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers. Check out 22 helpful tools for search and affiliate marketers, including: Guides Tips for… Read more »

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