Posts Tagged: Mobile Ads

2017 Search Predictions: Mobile-first, search visibility & PPC brand protection

December 13, 2016

Agencies

For the second year, CPC Strategy asked us to contribute to their Search Predictions post. This year, the questions for each participant were: What trends are going to shape search in 2017? How can retailers best look to grow their… Read more »

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Ad Compliance: Why mobile is just as important as desktop

March 1, 2016

Affiliate Managers, Marketing Teams, Retail

Let’s talk mobile ad compliance. Did you know that a majority of retail searches now happen on a smartphone? And that 10% of affiliate sales are via smartphone? The increased popularity of mobile searches means more affiliates are running mobile-specific… Read more »

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What’s the impact of recent Google Mobile changes on organic CTRs?

August 31, 2015

Marketing Teams

Google likes to experiment with its SERP for mobile users. A lot. The combination of limited real estate, rapidly changing mobile technology, and a hurried, location-sensitive user translates into a more challenging environment to deliver ads. The result has been that both… Read more »

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The Search Monitor expands ad monitoring coverage to include Yahoo Mobile

August 12, 2015

Affiliate Managers

Did you know that Yahoo Mobile is the third largest mobile ad network? As a result of its fast growth in the last year, we’ve expanded our mobile coverage to include Yahoo Mobile. Yahoo Mobile joins Google Mobile as options for… Read more »

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Cherishing the micro-moments of mobile phone shopping

July 23, 2015

Agencies, Marketing Teams, Retail

We’re sure you’ve heard the buzz in online marketing circles about micro-moments. If not, an American Marketing Association blog post describes them as: A mobile moment that requires only a glance to identify and delivers quick information that you can either consume,… Read more »

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View The Webinar: Why Mobile First Matters For Affiliate Marketers

July 22, 2015

Affiliate Managers, Agencies, Retail

View The Presentation: Why Mobile First Matters for Affiliate Marketers Thanks to the 100+ affiliate marketers who signed-up for yesterday’s webinar on the importance of mobile in affiliate marketing. Tim Katlic from Savings.com and Lori Weiman from The Search Monitor provided a… Read more »

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Sneak peek of Tuesday’s webinar on Mobile First & Affiliate Marketing

July 17, 2015

Affiliate Managers, Agencies, Retail

The Mobile First Approach: Why It Matters In Affiliate Marketing Wondering what we’ll be discussing during Tuesday’s webinar on the importance of the Mobile First approach for affiliate marketing? Here are a few of the topics that Tim Katlic from Savings.com… Read more »

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WEBINAR: Mobile First — Why It Matters for Affiliate Marketing

July 9, 2015

Affiliate Managers, Agencies, Retail

The Mobile First Approach: Why It Matters In Affiliate Marketing While mobile advertising continues to grow at impressive rates, it’s still a smaller budget number than desktop and is often overlooked by advertisers. Savings.com and The Search Monitor have teamed… Read more »

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Copy-writing best practices for mobile ads: Reassure the mobile searcher

August 12, 2014

Agencies, Marketing Teams

Running ads on mobile devices is nothing new, but the most advanced marketers make sure their ads are customized for the unique medium. Tactics include targeting messages to mobile shoppers, displaying a mobile URL to encourage clicks, and even including… Read more »

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