Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers to trust a company and click on its links, and be seen often.
We developed a new metric for search marketers to grade their performance in the three key SERP sections: SEM, SEO, and PLA. We called it the Search Marketing Visibility Score™ (SMVS) since it’s a relative measure of your total-page visibility, and incorporates appearances, rank, reach, and frequency. And it scores you for each of your keywords.