Posts Tagged: Product Listing Ads (PLAs)

Retail PPC Insights from Cyber Week 2016

December 6, 2016

Retail

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »

Tags: , , , , ,
Leave a comment

Most popular Google Shopping Special Offers

November 16, 2016

Affiliate Managers, Retail

It’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads). In case you haven’t see our other Google Shopping posts… Read more »

Tags: , , ,
Leave a comment

Most popular Holiday PLA Special Offers: Gift Advertisers

October 24, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping… Read more »

Tags: , , ,
Leave a comment

Which advertisers appear most for Halloween costume searches?

October 18, 2016

Agencies, Marketing Teams, Retail

Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers… Read more »

Tags: , , ,
Leave a comment

Why total-page SERP visibility often trumps average rank

October 17, 2016

Agencies, Marketing Teams, Retail

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers… Read more »

Tags: , , ,
Leave a comment

Most popular PLA Special Offers using Free Shipping

October 10, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use… Read more »

Tags: , , ,
Leave a comment

How PLA Special Offers Differ By Product Category

September 22, 2016

Affiliate Managers, Retail

Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility  is to use the popular PLA Special Offers field. This… Read more »

Tags: , , ,
Leave a comment

What Retailers Can Learn from Monitoring PLA Special Offers

September 12, 2016

Affiliate Managers, Retail

Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page. But, how does a leading… Read more »

Tags: , , ,
Leave a comment

Which retailers have the highest share of voice for Google Shopping Ads?

June 27, 2016

Agencies, Marketing Teams, Retail

Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share… Read more »

Tags: , , ,
Leave a comment

Why Manufacturers Need To Automate MAP Compliance

June 22, 2016

Marketing Teams, Retail

When monitoring for Minimum Advertised Price (MAP) Compliance, most manufacturers use outdated tools such as Excel or Google Alerts, or rely on their re-sellers to verify prices. That presents several problems: With thousands of constantly changing SKUs, and multiple shopping… Read more »

Tags: , ,
Leave a comment
Next Page »