Posts Tagged: RLSA

RLSA Campaigns: 4 Things To Learn From Monitoring

May 9, 2016

Affiliate Managers, Agencies, Marketing Teams

Search remarketing ads, referred to by Google as Remarketing Lists for Search Ads (RLSA), allow advertisers to run a different AdWords campaign to people who have previously visited their site. Advertisers understand the incredible value this targeted group brings. They adjust their… Read more »

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The Search Monitor discusses need to monitor remarketing Ads on Search Engine Land

June 8, 2015

Affiliate Managers, Agencies

Search remarketing ads are a fairly easy tactic for wringing out some extra performance from your SEM campaigns. After all, what marketer wouldn’t want to create a separate list of extra-interested consumers, and then market differently to them? Have you ever thought it might be fun… Read more »

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