Posts Tagged: Shopping Monitoring

New Seller Reach reports help manufacturers boost sellers’ ad visibility

January 9, 2017

Agencies, Retail

The Search Monitor is excited to add powerful new Seller Reach reports to our ad monitoring platform. The reports use data collected worldwide from leading shopping sites such as Google Shopping, Amazon, eBay, PriceGrabber, and Shopzilla to evaluate how sellers promote… Read more »

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5 tips to help brands monitor online resellers

December 12, 2016

Agencies, Marketing Teams, Retail

The Search Monitor’s ad monitoring platform helps retail brands keep close tabs on their resellers. Since we launched the service, we’ve uncovered many creative tactics used by resellers to boost sales at the sake of their brands. We assembled a… Read more »

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Search Engine Watch Feature: 7 tips to increase Google Shopping ad revenue

August 17, 2016

Agencies, Marketing Teams, Retail

Google Shopping optimization is hot, hot, HOT right now! We teamed up with Ty Martin of Ad Bacon to assemble a list of seven tips to squeeze more revenue from Google Shopping Ads, which just got featured on Search Engine… Read more »

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Why Manufacturers Need To Automate MAP Compliance

June 22, 2016

Marketing Teams, Retail

When monitoring for Minimum Advertised Price (MAP) Compliance, most manufacturers use outdated tools such as Excel or Google Alerts, or rely on their re-sellers to verify prices. That presents several problems: With thousands of constantly changing SKUs, and multiple shopping… Read more »

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Here’s why the frequency of your ad monitoring matters

May 23, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail

One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here are some guidelines that have proven successful with our… Read more »

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Four Challenges Manufacturers Face With MAP Compliance

January 25, 2016

Marketing Teams, Retail

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads… Read more »

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Uncover Your Marketing Superpowers: Mind-reading & competitive insights

October 26, 2015

Agencies, Marketing Teams

If you looked at a list of the most popular superpowers, mind-reading is typically in the top ten (after flying, of course). To marketers, however, mind-reading might rank in the top position, since the ability to understand how competitors think is the… Read more »

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22 helpful tools for search and affiliate marketers

June 29, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Let us make your job a whole lot easier! The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers. Check out 22 helpful tools for search and affiliate marketers, including: Guides Tips for… Read more »

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What’s your Search Marketing Visibility Score™?

January 26, 2015

Marketing Teams, Retail

When consumers perform a search and analyze the results, they scan all sections of the page—Paid, Organic, and PLA—to find their answer. They usually don’t care where on the page their answer is, as long as they find it. Search… Read more »

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8 Ways Manufacturers can Benefit from Ad Monitoring

November 4, 2014

Affiliate Managers, Retail

The Search Monitor’s suite of ad monitoring services has a lot to offer manufacturers. Our reporting can help a manufacturer’s digital marketing team make more informed decisions about both PPC strategy and greatly optimize (and often decrease) their budget. Here are 8… Read more »

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