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Posts Tagged: Shopping Monitoring

What’s your Search Marketing Visibility Score™?

Search Marketing Visibility Score - DiagramWhen consumers perform a search and analyze the results, they scan all sections of the page—Paid, Organic, and PLA—to find their answer. They usually don’t care where on the page their answer is, as long as they find it.

Search marketers should rate their performance in the same way, as one holistic measure of how consumers see them on the entire page.

The Search Monitor launches new Product Listing Ad (PLA) reports

The Search Monitor - Google PLA product listing ad unitsWith Google Shopping’s move to a paid shopping channel, online merchants are looking for reporting on both paid search and Product Listing Ad results in one place.

Our newest capability was announced today: monitoring Google’s Product Listing Ads (PLAs). PLAs are search ads that include product information including image, price, and merchant name. When users enter a search query relevant to an item in an advertiser’s Google Merchant Center account, Google shows the “most relevant” products along with the associated image, price and product name.

New Release: Shopzilla and Pricegrabber Added to Shopping Monitor

Shopping Monitor now includes Shopzilla and Pricegrabber!

Shopping Monitor provides competitive share of voice, page share, ratings history, and rank data on sellers and items across Google Products, Shopzilla, and Pricegrabber. Shopping intelligence data is available for the following markets, as supported by each shopping engine: USA, UK, Australia, Germany, France, Japan, China, Italy, The Netherlands, Spain, Canada, Mexico, and Brazil.

Reports & Features:

New Features: Google Product Search

Google Product Search.  Just in Time for the Holidays! 
We now crawl Google Product Search.  Find out who is competing on various shopping items, including rank, pricing, free shipping offers, GoogleCheckout, and item descriptions.  You will also get information on each seller including number of items listed, reviews, and ratings details.   Supported Countries:  USA, UK, France, Germany, and Japan.

New Release: Organic, Shopping, Local

We are pleased to announce that the following new features and enhancements were released this month:

  1. Affiliate ID. The affiliate ID is available as a separate field in all of the Affiliate Monitor reports. You can also find the affiliate ID as a column option within custom reports.
  2. Bubble Charts. You can now create custom bubble charts – you control the x and y axis, the colors, and which competitors are charted. Charts can be customized, emailed and scheduled.
  3. Organic, Local, and Shopping Release. The Search Monitor’s organic reports are unique because we report on the actual contents of the SERP page – this includes all page sections and the traits of each listing. ‘Page Section’ consists of natural listings, local listings (the map), video, images, books, shopping, blog section, news sections, and others. Listing traits include paid inclusion (Yahoo), expandable stock quotes, maps, video players, indented listings, sub-links, ratings, and reviews.

    Organic reports allow you to monitor competitors, affiliates, and trademarks just like you can with paid search. Organic reports are included with all of our existing packages. Every term that is crawled for paid search, is now automatically crawled for organic.

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