Posts Tagged: URL Hijacking

10 most common uses for competitive search marketing data

April 28, 2017

Affiliate Managers, Agencies, Marketing Teams

Search marketers are trained to constantly focus on optimizing their campaigns. However, savvy marketers schedule time to lift their heads up from the trees of their campaigns and study the forest of their competitors actions. Imagine if you knew the answers to… Read more »

Tags: , , ,
Leave a comment

URL Hijacking & Your Brand: 3 Tips To Protect Yourself

April 19, 2017

Affiliate Managers, Agencies

First things first: What is URL hijacking? URL Hijacking is when another advertiser creates a search engine ad using your Display URL and runs the click through a URL that isn’t yours (e.g. an affiliate link). It’s usually not an… Read more »

Tags: , ,
Leave a comment

How the search marketing community can combat URL Hijacking and Trademark Bidding

April 26, 2016

Affiliate Managers, Marketing Teams

Affiliates can be a powerful tool for brand protection, but it’s important to keep a watchful eye on their activities. And do it often. They may be good most of the time, but trust us, they are tempted often to be very,… Read more »

Tags: , , , ,
Leave a comment

Managing The Good, The Bad, and The Ugly of Paid Search Affiliates

March 4, 2016

Affiliate Managers, Agencies, Retail

The potential upside of using paid search affiliates is undeniably attractive. Many advertisers forget, however, how much time and effort is required to manage and properly optimize this channel. To start, it’s important to understand the good, the bad, and… Read more »

Tags: , , ,
Leave a comment

Three New Year’s Resolutions for Data-Driven Affiliate Managers

December 17, 2015

Affiliate Managers, Marketing Teams

With the new year right around the corner, it’s time for self-reflection. In the marketing world, this means campaign improvement and goal-setting. Make one of your resolutions in 2016 to improve (or start) your compliance monitoring. Managing your affiliate programs can be very… Read more »

Tags: , ,
Leave a comment

Uncover Your Marketing Superpowers: Super-human vision & compliance monitoring

October 26, 2015

Affiliate Managers

If your job is compliance monitoring, you probably have pretty good vision when it comes to detecting violations. But what you really need is super-human vision, to see every violation by every advertiser that you care about, no matter the city, country,… Read more »

Tags: , , , , , ,
Leave a comment

The Search Monitor discusses need to monitor remarketing Ads on Search Engine Land

June 8, 2015

Affiliate Managers, Agencies

Search remarketing ads are a fairly easy tactic for wringing out some extra performance from your SEM campaigns. After all, what marketer wouldn’t want to create a separate list of extra-interested consumers, and then market differently to them? Have you ever thought it might be fun… Read more »

Tags: , , , , ,
Leave a comment

The Search Monitor Interview: the Importance of Competitive Search Monitoring

April 15, 2015

Agencies, Marketing Teams

The Search Monitor’s VP of Marketing, Ken Barber, was recently interviewed by Media Shower as part of their Expert Interview program. The topic was the importance of keeping an eye on your competitors in the world of search engine marketing…. Read more »

Tags: , , ,
Leave a comment

Webinar Re-cap: How to Manage Your Paid Search Affiliates

March 26, 2015

Affiliate Managers

Thanks to the 100+ affiliate marketers who signed-up for yesterday’s webinar on managing paid search affiliates. Seth Barnes from Savings.com and Lori Weiman from The Search Monitor provided tips on how to get the most from the complex but vital… Read more »

Tags: , , ,
Leave a comment

Reminder: Affiliate Management Webinar on March 25th

March 23, 2015

Affiliate Managers, Agencies, Retail

How To Manage Your Paid Search Affiliates: The Good, the Bad & the Ugly Reminder: Affiliate Management Webinar this Wednesday, March 25th at 11 PT, 2 ET! The upside to using paid search affiliates is undeniably huge. Many advertisers forget, however,… Read more »

Tags: , , ,
Leave a comment
Next Page »