The Search Monitor grades automotive advertisers for search marketing visibility
Oct 12, 2015
Agencies, Automotive
The Search Monitor releases search marketing visibility scores for Automotive
Which automotive advertisers were the most visible to searchers during September? We turned to our Search Marketing Visibility Score for the answer, and here's what we found. We looked at these five high-spending sub-verticals in Automotive:- Boats & Watercraft
- Motor Vehicles
- Vehicle Dealers
- Parts & Accessories
- Repairs & Maintenance
What is The Search Marketing Visibility Score?
The Search Marketing Visibility Score™ (SMVS™) is a measure of a company’s search presence across the entire results page—Paid, Organic, and Product Listing Ads (PLA)—adjusted for the company’s specific competition. It forces search marketers to look at the results page holistically—which is exactly how searchers see it. The Search Monitor created the SMVS by combining its daily ad monitoring data for millions of keywords and thousands of companies with a weighting system indicating a company’s likelihood to receive a click given its competitors’ presence. Marketers can pull the score as often as daily and use to:- Learn about current competitors to their visibility
- Get alerted to new competitors to their visibility
- Pinpoint areas for improvement (among Paid, SEO, and PLA)
- Justify PPC spend decisions