For those of you who weren’t able to attend today’s webinar with WhatRunsWhere entitled “Learning from the holidays: 10 tips to improve online advertising in 2014”, we’ve made both the slides and recording available below.
Nearly 200 advertisers, agencies, and affiliate marketers heard tips on Paid Search, Affiliate Marketing, Display Ads, and Mobile Ads from The Search Monitor’s CEO, Lori Weiman, and WhatRunsWhere’s COO, Max Teitelbaum.
The 10 tips are:
Know which PPC offers your competitors are running
Be strategic in how you use Google’s PLA units
Make sure you know the PPC market visibility of youandcompetitors
Keep a constant eye on the affiliate marketing landscape
Closely monitor your affiliates and pursue those with issues
Gain inspiration from the competition’s best display ads
Know where the competition is running their display ads