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10 Tips to Improve Online Advertising in 2014

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
For those of you who weren’t able to attend today’s webinar with WhatRunsWhere entitled “Learning from the holidays: 10 tips to improve online advertising in 2014”, we’ve made both the slides and recording available below.
 
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Nearly 200 advertisers, agencies, and affiliate marketers heard tips on Paid Search, Affiliate Marketing, Display Ads, and Mobile Ads from The Search Monitor’s CEO, Lori Weiman, and WhatRunsWhere’s COO, Max Teitelbaum.
 
affiliate marketing, display ads, improve online advertising, Lori Weiman, Max Teitelbaum, mobile, mobile ads, online advertising, paid search, the search monitor, whatrunswhere,
The 10 tips are:
  • Know which PPC offers your competitors are running
  • Be strategic in how you use Google’s PLA units
  • Make sure you know the PPC market visibility of you and competitors
  • Keep a constant eye on the affiliate marketing landscape
  • Closely monitor your affiliates and pursue those with issues
  • Gain inspiration from the competition’s best display ads
  • Know where the competition is running their display ads
  • Test. Optimize. Repeat.
  • Use a tap-able call-to-action for mobile ads
  • Focus on simplicity with mobile ads