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SEM Brand Compliance

Easily Monitor Competitors, Partners, Dealers, & Arbitrage TM Bidding on Paid Search

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Detects Brand Violations

  • Identify infringing competitor, dealer, partner & arbitrage ads
  • Increase ROI by reducing brand infringements

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Automated Enforcement

  • Email violation alerts to offenders
  • Automatically submits TM Complaints to search engines for take downs

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Global Monitoring Technology

  • Worldwide, city targeted, keywords scans
  • Keyword scans launch every few milliseconds

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Detect Brand Violations

Automatically Uncover Brand Bidding Violations

SmartCrawler™ Technology scans keywords & ad copy for unauthorized TM use and intrusive paid search activity:

  • Brand Violations identifies competitor & arbitrage sites keyword bidding & using your trademarks in ad copy text
  • Intrusion Detection finds dealers & partners bidding on unauthorized keywords or intruding on geo-graphic restrictions
  • Rank Violations finds partners who are out-ranking you on specific brand & brand plus terms
  • Ad Copy Violations detects unauthorized offer language
  • KPI Stats quantify the impact & performance of brand bidding enforcement
  • ROI Increases when Brand Infringements are Reduced.  See Avery & Europcar Case Studies
Detect Brandviolations

It pays to protect your brand

12%

of your clicks are lost to competitors who advertise on your branded search keywords

10X

higher CPCs on branded terms now than they were 4 years ago due to competition

28%

of affiliates do not comply, many knowingly practice affiliate fraud

$100,000s

of thousands of dollars are lost by retailers when publishers promote expired promo codes

Trademark Submissions

Automated Enforcement

  • Submit Search Engine Complaints. Automatically submits complaints to search engines for take-downs.
  • Stores Evidence. Screengrabs are stored with crawl location, and date & time stamps.
  • Send Email Complaints. Email violations to your partners & dealers.
  • Templates.Create and store your own enforcement templates.
  • Compliance Log.Stores historical email complaints for future reference.
  • Allowed List. Add authorized partners to an ‘allowed list’
  • Submission & Take-down. Report on enforcement successes & trends.

Global Monitoring Technology

Built with Better Technology:

Optimal detection relies on The Search Monitor’s SmartCrawler™ Technology, which adapts to the market as it evolves.

  • Brand Keywords: We develop the most effective keyword list to monitor violations on commonly abused brand, typos, and brand-plus keywords.
  • Auto-ID Affiliates: The crawler auto-identifies & de-cloaks affiliate network and affiliate ID information.
  • Randomized Crawling: To stay a step ahead, crawlers randomize crawl times, keywords, and geos.
  • Geo-Control: Vast worldwide footprint with configurable crawling by city, state, region, and country.
  • Take-down Detection: Automatically detects & reports on when ads have been removed.
Detect Brandviolations

Here's Why the Biggest Brands Prefer the
Search Monitor for Brand Bidding Compliance

The Search Monitor has been helping advertisers monitor online ads for compliance violations since 2008. The brands we work with know that we not only have the most powerful and customizable compliance monitoring platform, but also a team of in-house experts ready to support and innovate with each of our partners to make sure our platform meets their brand’s unique needs.

Learn more about Brand Protection

Testimonials

UM Testimonial

“We switched to The Search Monitor from another provider, and couldn’t be happier. The platform is easy to navigate and has all of the great data that we need. The support team has been responsive and helpful. We are really happy so far that we made the switch.”

Eric Seidelman, VP Performance Digital, Universal McCann
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“We believe in the power of competitive intelligence and we’re excited to partner with The Search Monitor to bring a robust solution to our clients.”

House of Kaizen A digital performance marketing agency
Allstar Testimonial

“The main reason we started using The Search Monitor was to easily track and take action on unauthorized ads & Trademark use. In that respect it has become invaluable. What used to take an employee hours a week is now done automatically with even more detail and accuracy than we could ever have imagined. Our process has become much more efficient and effective by using The Search Monitor.”

Jennavieve L, Allstar Products Group
Jellyfish White

“We have been using The Search Monitor for over 10 years in the USA, Europe, and other parts of the globe to support our clients’ search campaigns. The Search Monitor is a great all-around platform that includes SEM, SEO, and PLA insights all in one place.”

Kevin B., Chief Growth Officer, Jellyfish