We analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the percentage of affiliates at each threat level.
We compiled the data using its Affiliate Profiles—a list of affiliates found advertising across The Search Monitor Community. Affiliate Profiles data is compiled based on instances of brand bidding and URL hijacks combined with user-generated content including contacts and comments from across The Search Monitor community. Brand bidding is when an unauthorized advertiser bids on a brand or brand plus keyword or uses your brand in ad copy. URL hijacks occur when an unauthorized advertiser uses your URL as the display url of the ad, and then directs search traffic through links that you did not approve. Read more in the press release.