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Most popular Holiday PLA Special Offers: Gift Advertisers

Oct 24, 2016

Affiliate Managers, Retail

PLA The Search MonitorIt’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping mode.

In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

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Most popular PLA Special Offers using Free Shipping

Oct 10, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads.

In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

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How PLA Special Offers Differ By Product Category

Sep 22, 2016

Affiliate Managers, Retail

Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Not sure what offers to run in this prominent field? The best way to start is by viewing our  list of the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.

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What Retailers Can Learn from Monitoring PLA Special Offers

Sep 12, 2016

Affiliate Managers, Retail

Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page.

But, how does a leading retailer differentiate themselves within a PLA unit?

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View Google’s Most Popular PLA Special Offers

Oct 31, 2014

Welcome to your source for competitive PLA offers!

Bookmark this page and return daily to see updates of Google’s most popular PLA Special Offers.

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We LOVE Data™ — Most Popular Back To School Special Offers

Sep 10, 2019

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™


We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results:

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How To Use Offer Monitoring For Brand Protection

Jul 26, 2017

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively for brand protection?

Ad monitoring data is a great place to start for this. It gives you the scale and coverage that you can’t get from manual searches.

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Most popular Google Shopping Special Offers

Nov 16, 2016

Affiliate Managers, Retail

Google Shopping special OffersIt’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads).

In case you haven’t see our other Google Shopping posts on this subject, a great tip to boost your ad’s visibility  is to use the popular Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

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Want To See Competitors’ Offers & Prices?

Oct 26, 2014

The holiday bundle gives retail advertisers five essential ad monitoring services to stay ahead of competitors:

  1. TSM - Holiday Bundle Ad - Square - No ButtonOFFER MONITORING:  Learn from competitors’ offers, incl. PLA Special Offers, & quickly remove unauthorized offers. learn more
  2. PRICE MONITORING:  Provide a list of SKUs to see competitive prices for your products. learn more
  3. ORGANIC MONITORING:  Monitor competitors’ organic listings for multiple engines/geographies. learn more
  4. PLA MONITORING:  See the brands and retailers appearing with you and adjust ads accordingly. learn more
  5. MAP COMPLIANCE:  Identify Minimum Advertised Price violations and unauthorized re-sellers. learn more

 

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An analysis of Easter retail offers: Which were most popular?

Apr 23, 2014

Retail

Hope you all had a Happy Easter!

Speaking of Easter, we were curious: Which offer types did online retailers use the most in paid search ads in the week before Easter? We looked at this topic in November of 2013 , and then again after the holidays in 2014 (which got featured on Yahoo Small Business). In both cases, the most popular retail offer  listed in SEM ad copy was Free Shipping with a stated dollar minimum (i.e., $50).

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