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Contact UsSearch Results for: brand bidding
How to Tell If Affiliates are Brand Bidding, and Whether They’re Doing It On Purpose
October 31, 2024 | Affiliate Compliance
What is Brand Bidding? Brand bidding, often referred to as PPC brand bidding, is defined as the practice of bidding on branded keywords, typically associated with third-party or competitor brand names. The purpose is to redirect traffic from a competitor’s site by appearing in search results when that brand is searched. Goal and Purpose: – […]
The SEM Managers Guide to Brand Bidding
April 15, 2024 | Uncategorized
Brand bidding is a fundamental strategy for enhancing pay-per-click (PPC) performance. It’s about turning every search into an opportunity to showcase your brand’s strengths, connect with your audience, and outshine competitors. Strategically bidding on keywords crucial to your brand lets you know your message is the first thing potential customers see, creating a direct path […]
Brand protection Lesson #3: Best practices & techniques for brand bidding
May 21, 2021 | Brand Protection
With the “why” now out of the way, it’s time to discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins with effective keyword development. There are plenty of primers on keyword selection and keyword research tools on the web if you need to […]
Brand protection Lesson #6: Brand bidding enforcement options
May 18, 2021 | Brand Protection
Once you detect unwelcome competition, what can you do about it from a legal standpoint? We won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register […]
August 21, 2019 | Affiliate Managers, Agencies, Brand Protection, Marketing Teams
Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the answer. Let’s discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins […]
How to tell if your affiliates are brand bidding
December 08, 2015 | Affiliate Compliance, Affiliate Managers, Agencies, Marketing Teams
Yes, your affiliates are your partners in marketing. But that doesn’t mean they won’t bend (or break) your program rules to make an extra buck or two. It can be tricky to tell if an affiliate is brand bidding on purpose or by accident. This gray area occurs because an ad can appear on a search engine […]
Brand Compliance Monitoring
Best Practices for SEO
March 17, 2025 | Brand Protection
Introduction to Brand Compliance Monitoring Brand compliance monitoring ensures that a company’s brand elements—logos, taglines, product names, and messaging—are consistently represented across digital channels. Maintaining brand integrity is crucial in today’s digital landscape, where brand misuse can lead to confusion, reputation damage, and financial loss. By implementing a robust brand compliance strategy, companies empower themselves […]
November 12, 2024 | Ad Prioritization, Brand Protection, Optimizing SEM
Google’s Performance Max (P Max) campaign type is a powerful tool that streamlines access to all of Google’s ad inventory using automation and machine learning to drive conversions. While it offers a broad reach and convenience, it’s crucial to note that it doesn’t always provide the level of control or transparency established brands require, with […]
Europcar Reduces PPC Costs On Brand Keywords By 48%
July 16, 2024 | Case Studies
COMPANY BACKGROUND Europcar is a French car rental company operating in 140 countries throughout Europe, North America, Western Asia, and Africa. CHALLENGE Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking […]
PPC Brand Protection Crash Course
July 02, 2024 | Brand Protection
Join our free email series today to learn how to protect your branded search terms from competitors. Branded PPC campaigns are essential for protecting your brand and driving traffic to your website. That’s why we’ve written this comprehensive course to help you create a successful branded PPC campaign. In this series, we cover everything you […]
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