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Apparel advertisers, search marketing & the Winter Olympics (PART 1)

Agencies, Marketing Teams, Retail
The-Search-Monitor-Yahoo-Small-Business-Apparel-Advertisers-Sochi-Winter-OlympicsWe were very excited when Yahoo! Small Business re-printed our post on how apparel advertisers used search marketing in the 2014 Sochi Winter Olympics. What we found was incredibly eye-opening, so please take a look, especially if you are in the world of retail. VIEW STORY ON YAHOO! Also, see Part 2 of this story on our blog, which dives deeper into the data to look at:
  • Non-apparel advertisers advertising on winter Olympics keywords
  • How Google's PLA units were used by advertisers
  • Which apparel advertisers took advantage of mobile ads