Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon

Apparel advertisers, search marketing & the Winter Olympics (PART 1)

Agencies, Marketing Teams, Retail
the-search-monitor-winter-olympics
The-Search-Monitor-Yahoo-Small-Business-Apparel-Advertisers-Sochi-Winter-OlympicsWe were very excited when Yahoo! Small Business re-printed our post on how apparel advertisers used search marketing in the 2014 Sochi Winter Olympics. What we found was incredibly eye-opening, so please take a look, especially if you are in the world of retail. VIEW STORY ON YAHOO! Also, see Part 2 of this story on our blog, which dives deeper into the data to look at:
  • Non-apparel advertisers advertising on winter Olympics keywords
  • How Google's PLA units were used by advertisers
  • Which apparel advertisers took advantage of mobile ads