Apparel advertisers, search marketing & the Winter Olympics (PART 1)
Feb 22, 2014 Agencies, Marketing Teams, Retail 
We were very excited when Yahoo! Small Business re-printed our post on how apparel advertisers used search marketing in the 2014 Sochi Winter Olympics. What we found was incredibly eye-opening, so please take a look, especially if you are in the world of retail. VIEW STORY ON YAHOO! Also, see Part 2 of this story on our blog, which dives deeper into the data to look at:
We were very excited when Yahoo! Small Business re-printed our post on how apparel advertisers used search marketing in the 2014 Sochi Winter Olympics. What we found was incredibly eye-opening, so please take a look, especially if you are in the world of retail. VIEW STORY ON YAHOO! Also, see Part 2 of this story on our blog, which dives deeper into the data to look at:- Non-apparel advertisers advertising on winter Olympics keywords
- How Google's PLA units were used by advertisers
- Which apparel advertisers took advantage of mobile ads