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Avis vs. Hertz vs. Enterprise: Comparing PPC market visibility in Q1

Agencies, Travel
The-Search-Monitor-Paid-Search-Market-Visibility-Car-Rentals
The-Search-Monitor-Paid-Search-Market-Visibility-Car-RentalsThe car rental business is an incredibly competitive one, especially when it comes to the search engines, where the majority of travelers begin their search for cars. The Search Monitor was curious how the major car rental companies were changing their market visibility on the search engines in the past three months. This time period was particularly interesting because it covered the build-up to spring break and the important planning season for bigger summer trips. We wondered: Would the major car rental players be increasing their PPC market visibility slowly, would it be sudden, perhaps timed with a certain important date, or would their search visibility remain fairly constant?

3Q Digital Car rental company PPC market share The Search Monitor