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Brand Protection & PPC Optimization: Best Practices

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel
Brand Bidding - SearchEngineLand - The Search Monitor

Part 3 of our Brand Protection series is here!

Brand Bidding - SearchEngineLand - The Search MonitorThe Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection. Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:

Best Practices of Implementing Brand Protection Campaigns

  • Develop your keywords
  • Knock competitors off page one
  • Work with partners & affiliates
  • Write ad copy focused on brand protection
  • Be first in mobile
  • Piggyback off other brands
To learn more about brand protection, read: Then, request a demo of how your competitors and partners are winning the brand protection battle. [demobutton] ---