“I wonder how much [insert competitor] is spending on PPC?” Sound familiar? Every Paid Search Manager has heard this. And if you’re good at your job you’ve likely done some preliminary research to find out roughly how you stack up.
But how does knowing that you have a competitor with an enormous PPC budget really help you? Well, with precision data you can start to understand how and where that budget is being spent, and what opportunities your campaign has yet to target.