With the “why” now out of the way, it’s time to discuss the best practices of “how” to implement brand bidding campaigns.
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Today, competition for clicks makes it challenging to derive meaningful growth from paid search advertising. From our experience, The Search Monitor’s customers have cracked this code by deploying brand bidding strategies.
These strategies, discussed in the subsequent sections of this course, include ad monitoring, carefully crafted partnership agreements, addressing your competition head-on, making search engine complaints coupled with other available legal responses, and effectively employing brand bidding techniques.
Thank you for signing up and welcome to the first of our 6 part Crash Course on Brand Protection! In the coming days you will receive additional emails and we’ll dig deeper into exactly why you need to protect your Brand, and how to do so. Let’s begin!
The Search Monitor recently conducted a survey to aggregate performance metrics for shopping campaigns on Google, Bing and Amazon.
Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging. That’s why we took on the task of anonymously aggregating the top most requested KPI’s, including CTR, Conversion Rate, and ROAS for advertisers running shopping campaigns on Google, Amazon and Bing.