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Category: Agencies

Why You Need To Integrate Crawling Data Into Your Current Platform

Have you ever considered integrating crawling data into your current platform? 

Since 2008, The Search Monitor has been helping companies apply granular SERP statistics to power their platforms. 

Our custom ad crawlers provide large streams of data that reach over 175 countries, 800+ regions, and over 26,000 cities to help connect disparate data points and push platforms forward in increasingly competitive environments.

10 Things You Never Knew About The Search Monitor

Think you know The Search Monitor? Here are 10 things you may not know: 

  1. Before The Search Monitor, the Founders started KeywordMax in 2003. KeywordMax was the first bid management tool to automate keyword bidding based on financial goals like CPA and ROI.
  2. We have exclusive access to account teams and technologists at the major search engines.
  3. We are based in Orlando, Florida, but have team members across the country. From coast to coast, and everywhere in between. 
  4. TSM CEO, Lori Weiman worked at Time Warner Cable as part of the team responsible for inventing on-demand television. You’re welcome
  5. We crawl search engines and websites as often as hourly in some cases, so you don’t have to.
  6. We capture data in more than 100 native languages.
  7. We can geo-target data by any country, state, metro area, city, even zipcode.
  8. We change our crawling technology weekly to adjust for the frequent, random, and often unexplained changes made by the search engines to how they serve ads. 
  9. The Search Monitor has been helping advertisers monitor online ads for compliance violations since 2008. 
  10. We have a team of in-house experts ready to support and innovate with each of our partners to make sure our platform meets their brand’s unique needs.

 

What Is Content Monitoring & Why Does It Matter?

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers.

So why does content monitoring matter?

Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. 🙂

NEW: Artificial Intelligence Feature For Keyword Development


The Search Monitor adds enhancements that will allow users to get the benefit of artificial intelligence and computer learnings to better evaluate the competitive landscape.

Orlando, FL – June 14, 2019 – The Search Monitor, the leader in competitive intelligence and brand protection, just released their newest feature that utilizes neural learning to auto-create keywords customized to a user’s needs. This will allow users of The Search Monitor to discover new keywords to monitor, automate surveillance of brand and brand plus keywords, and compete better based on competitive data.

Free Guide: Download The SEM Manager’s Guide To PPC Growth

Are you a SEM manager looking to catapult PPC performance with EASY ROI growth techniques? If so, you will want to download our FREE SEM Manager’s Guide to PPC Growth.

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain.

SMX Advanced: Let’s Meet Up

smx-advanced

SMX Advanced is here! Art and Brian from our team are headed to Seattle, and would love to meet up with you to talk all things SEM and SEO.

We are also debuting our latest guide to PPC growth at the show. This comprehensive handbook is required reading for any SEM manager looking to catapult PPC performance with EASY ROI growth techniques.

Google is getting rid of average position. Here’s what you need to know

Google recently announced it is planning to do away with average position metric in September of this year.

Google is replacing average position with “Impression (Absolute Top) %” and “Impression (Top) %” These stats describe what percent of your ads appear at the top of the page and absolute top of the page.

The Search Monitor’s LiveSERP Tool Is Now Online

Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool.

The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible to for users to run live web searches, from multiple cities, countries, engines, and platforms (mobile or desktop) on the fly. It’s the ultimate SERP preview tool for SEM and SEO. LiveSERP is free for The Search Monitor’s clients to use.

The Search Monitor Is Integrated with Tableau

The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API

Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology.

The Search Monitor Adds Amazon Visibility Benchmarking

Advertisers can now benchmark share of voice on Amazon.com’s search results using The Search Monitor’s competitive intelligence ad monitoring platform

Orlando, FL – October 22, 2018 – The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This exciting addition lets advertisers benchmark visibility against competitors in Amazon search results.

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