There’s no doubt that online education has become big business.
Want proof? Just perform a search for keywords even loosely related to online education (e.g., online degrees, online MBA, online universities), and see how many advertisers appear. Then, head into your favorite keyword planning tool and check out the search volumes and recommended bids for these keywords.
It’s become very lucrative to use search engines to collect leads for online education programs. A single conversion could net an advertiser thousands of dollars, and lots of chances at continued business after they take their first class.