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Category: Education

Brand Protection & PPC Optimization: Best Practices

Part 3 of our Brand Protection series is here!

Brand Bidding - SearchEngineLand - The Search MonitorThe Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection.

Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:

Content Monitoring Case Study for the Education Industry

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand, ads, or even images.

How can content monitoring help protect your brand and your profits? Read below to see how one of The Search Monitor’s education clients puts it to use.

What geo-targeting reveals about ad monitoring

Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location.

But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how marketers use location when they monitor for ad compliance and competitive ad intelligence.

Big ad money heading into online education keywords

There’s no doubt that online education has become big business.

Online EdWant proof? Just perform a search for keywords even loosely related to online education (e.g., online degrees, online MBA, online universities), and see how many advertisers appear. Then, head into your favorite keyword planning tool and check out the search volumes and recommended bids for these keywords.

It’s become very lucrative to use search engines to collect leads for online education programs. A single conversion could net an advertiser thousands of dollars, and lots of chances at continued business after they take their first class.

The Search Monitor’s New Release: Ad Extension Monitoring for AdWords Paid Search Ads

Ad-extension-monitoring-the-search-monitor

Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.

22 helpful tools for search and affiliate marketers

Search marketing resources from the Search MonitorLet us make your job a whole lot easier!

The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers.

Search Madness Round 4—Which advertisers won their brackets?

Which advertisers won our 2015 Search Madness Tournament?

Three weeks ago we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine the winner for our finance, retail, travel, telecom, and automotive brackets. See updated brackets below with visibility scores for each team.

Learn more about the Search Marketing Visibility Score or request a demo to see the score for you, your competitors, or current/future clients.

Search Madness Round 3—See who made it to the Finals

Which advertisers advanced to the Finals in our 2015 Search Madness Tournament?

Two weeks ago we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine who advanced to the Final round. See updated brackets below with visibility scores for each team.

Upsets? For all verticals but Travel, the #1 and #2 seeds proceeded to the Finals. In other words, advertisers who had strong visibility at the end of February maintained that visibility over the past 2 weeks. Travel, however, was our upset Vertical, where #6 TravelZoo bumped big spender Priceline (#2) out of the bracket. Congrats to TravelZoo for scoring high for our keyword group of las vegas deals, Disney vacations, and cheap hotels.

Search Madness Round 2—See which advertisers moved on

Which advertisers moved on to the Final Four in our 2015 Search Madness Tournament?

Last week we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine who advanced to our Final Four round. See updated brackets below.

Check back next week as we update the brackets with new Visibility Score data to see which advertisers will move to the finals for our five vertical brackets: Insurance, Luxury Retail, Higher Education, Travel, and Automotive.

It’s Search Madness time! See how leading advertisers score on search visibility

Which advertisers will win our 2015 Search Madness Tournament?

Are your NCAA brackets filled in yet? If so, you have time to check out a new kind of bracket—one that pits advertisers against each other in a battle of search marketing visibility.

search-madness-logoThe Search Monitor has just launched our Search Madness Competition. Here’s how it works:

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