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The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo.
Recently, The Search Monitor has seen an uptick in inquiries about Content Monitoring services, which monitor landing pages, websites, and blogs based on rules created by the brand owner.
The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.
Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:
The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.
Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.
The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.
Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:
The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.
Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:
The Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection.
Part 4 provides specific tips to search marketers on how to understand and optimize their partner relationships to maximize their brand protection effectiveness. They are:
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand, ads, or even images.
How can content monitoring help protect your brand and your profits? Read below to see how one of The Search Monitor’s financial clients puts it to use.
The Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection.
Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:
Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location.
But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how marketers use location when they monitor for ad compliance and competitive ad intelligence.
Content Monitoring is the increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. It typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand, ads, or even images.
Do advertisers really behave badly? Yes. We’ve been monitoring advertising for compliance since 2008 and it happens more often than you’d think.
