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Category: Finance & Insurance

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

SearchEngineLand Series: Reducing Brand Bidding Competition

Part 5 of our Brand Protection series is here!

SEL - Brand Bidding - Part 5

The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.

Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:

Brand Protection & PPC Optimization: Optimizing Partner Relationships

Part 4 of our Brand Protection series is here!

SEL - Brand Bidding - PartnersThe Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection.

Part 4 provides specific tips to search marketers on how to understand and optimize their partner relationships to maximize their brand protection effectiveness. They are:

Content Monitoring Case Study for the Finance Industry

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand, ads, or even images.

How can content monitoring help protect your brand and your profits? Read below to see how one of The Search Monitor’s financial clients puts it to use.

Brand Protection & PPC Optimization: Best Practices

Part 3 of our Brand Protection series is here!

Brand Bidding - SearchEngineLand - The Search MonitorThe Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection.

Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:

What geo-targeting reveals about ad monitoring

Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location.

But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how marketers use location when they monitor for ad compliance and competitive ad intelligence.

Content Monitoring: 3 Case Studies for Marketers

Content Monitoring is the increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. It typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand, ads, or even images.

Do advertisers really behave badly? Yes. We’ve been monitoring advertising for compliance since 2008 and it happens more often than you’d think.

The Search Monitor’s New Release: Ad Extension Monitoring for AdWords Paid Search Ads

Ad-extension-monitoring-the-search-monitor

Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.

Seasonality and CTRs: What’s the connection?

How does seasonality impact clickthrough rates (CTRs)?

The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:

  • The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter)
  • The Search Monitor’s middle-tier advertisers (the group of 10 advertisers whose click volumes represented the middle of the click volume witnessed during the quarter)

How do these trends compare with your clickthrough rate data?

The rise and fall of cost-per-clicks (CPCs) in the last 12 months

How does seasonality impact your cost per clicks (CPC)?  The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.

The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:

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