Learn how you can optimize PLAs and see more revenue from Google Shopping.
Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. At the end of last year, advertiser investment in Shopping grew 33% in the quarter, compared to just 3% growth for text ads.
The ultra-competitive landscape of Google Shopping Ads means advertisers need to be strategic and use every tool they can to squeeze as much revenue out of the channel as possible. Here’s how: