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Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads.
So if it is inevitable, why bother trying to defend against Google AdWords trademark infringement? There are several benefits to protecting your trademarks on Google.
The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain.
So, what’s the answer? Brand Protection. Here are some of the most common questions we get asked about brand protection.
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers.
Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. 🙂
Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool.
The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible to for users to run live web searches, from multiple cities, countries, engines, and platforms (mobile or desktop) on the fly. It’s the ultimate SERP preview tool for SEM and SEO. LiveSERP is free for The Search Monitor’s clients to use.
The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API
Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology.
Advertisers can now benchmark share of voice on Amazon.com’s search results using The Search Monitor’s competitive intelligence ad monitoring platform
Orlando, FL – October 22, 2018 – The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This exciting addition lets advertisers benchmark visibility against competitors in Amazon search results.
Back to School Season is upon us – which means it’s time to shop for clothes!
We picked the apparel space for this analysis because it presented the opportunity to study a vast variety of keywords and brands. This space faces a lot of competition from resellers and brand manufacturers – which makes it tough to dominate. We track all of this with sophisticated crawlers and deep ad copy reporting tools!
The Search Monitor adds Amazon.com search listings to its competitive intelligence ad monitoring platform.
Orlando, FL – August 23, 2018 – Competitive intelligence for paid and organic listings on Amazon.com is now available from The Search Monitor. This exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.
Unprecedented Access to Competitive Intelligence for Organic and Paid Listings Gives Advertisers the Opportunity to Crush the Competition on Amazon.com.
Orlando, FL – June 15, 2018 – The Search Monitor announces the release of competitive intelligence for paid and organic listings on Amazon.com. Coming soon in Q2 2018, this exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.
Edible Arrangements is suing Google in federal court for $209 million, citing unfair competition and trademark infringement.
Edible Arrangements claims that Google’s placement of ads for “Edible Arrangements” has caused confusion as to whether its own products and services are affiliated with those of its competitors. Edible Arrangements is seeking $9 million for the profits it estimates Google has earned from running those ads, as well as $200 million more in damages for what it claims is trademark infringement.
