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Category: Travel

SearchEngineLand Series: Reducing Brand Bidding Competition

Part 5 of our Brand Protection series is here!

SEL - Brand Bidding - Part 5

The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.

Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:

Brand Protection & PPC Optimization: Optimizing Partner Relationships

Part 4 of our Brand Protection series is here!

SEL - Brand Bidding - PartnersThe Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection.

Part 4 provides specific tips to search marketers on how to understand and optimize their partner relationships to maximize their brand protection effectiveness. They are:

How do hotel chains and booking engines compare for SERP visibility?

The Search Monitor created the Search Marketing Visibility Score™ (SMVS) to measure a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

We wanted to look at which advertisers had the most visibility on hotel searches. We chose three keywords that were popular during the month of January 2016 on Google in the US: “hotels”, “hotel”, and “hotel deals”.

Brand Protection & PPC Optimization: Best Practices

Part 3 of our Brand Protection series is here!

Brand Bidding - SearchEngineLand - The Search MonitorThe Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection.

Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:

What geo-targeting reveals about ad monitoring

Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location.

But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how marketers use location when they monitor for ad compliance and competitive ad intelligence.

How hotels enforce OTA pricing in hotel listing ads

Looking for insights on Google’s hotel listing ads? Need a tool to help monitor the thousands of constantly changing room rates?

deer-valley-listingHotel advertisers have been asking for greater transparency into how properties are listed, when there is price parity between operators and online travel agents (OTAs), and where the opportunities are to gain market share in hotel ads.

The Search Monitor’s Hotel Listing Ads service provides this much-needed visibility into Google’s new hotel listing module and delivers it automatically to your inbox.

The Search Monitor’s New Release: Hotel Ad Monitoring

Hotel Advertisers Rejoice!

The new hotel ad monitoring service lets hotel advertisers monitor the hotel listings module appearing on Google, including hotel rates for price parity compliance.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today enhanced its ad intelligence platform to let hotel owners and online travel agencies (OTAs) monitor online hotel listings for compliance and competitive insights.

The Search Monitor’s New Release: Ad Extension Monitoring for AdWords Paid Search Ads

Ad-extension-monitoring-the-search-monitor

Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.

Seasonality and CTRs: What’s the connection?

How does seasonality impact clickthrough rates (CTRs)?

The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:

  • The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter)
  • The Search Monitor’s middle-tier advertisers (the group of 10 advertisers whose click volumes represented the middle of the click volume witnessed during the quarter)

How do these trends compare with your clickthrough rate data?

The rise and fall of cost-per-clicks (CPCs) in the last 12 months

How does seasonality impact your cost per clicks (CPC)?  The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.

The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:

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