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Category: Travel

Which verticals have the highest number of PPC advertisers?

Do you know how many advertisers bid on your keywords?

It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).

The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.

Need to monitor hotel ads? We’re about to launch a new hotel ad monitoring service!

The Search Monitor Releases Sneak Peek of Its Hotel Ad Monitoring Service


Google-Hotel-Finder-The-Search-monitor-hotel-ad-monitoringThe Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today provided a sneak-peek of its upcoming hotel ad monitoring service which will monitor paid and organic listings on search engines, including hotel rates for price parity compliance.

The Search Monitor takes down online advertising fraud ring

Last month, The Search Monitor detected fraudulent PPC ads running on Bing, Yahoo, and Google. The fraudsters impersonated more than 300 advertisers on a global scale. The advertisers that were affected by the fraudulent activity spanned across several industries, including leading business in automotive (JC Whitney), furniture (Joss & Main), software (MobiStealth), printing (Tiny Prints), home & garden (Ace Hardware), travel (Booking Buddy), firearms (Brownell’s), and services (Deluxe).

How Did The Fraud Happen?

The fraud was perpetrated through URL Hijacking. URL Hijacking is the practice where the scammer impersonates an advertiser by using the advertiser’s URL as its Display URL in PPC ads, then linking the ads through an unauthorized link such as an affiliate link, a phishing link, or a cookie-stuffing URL.

New geo-targeted hotel keywords added to Lighthouse Travel vertical

the search monitor travel expertise

We love helping our travel clients better monitor their online advertising.

So, we’re happy to report we have added new geo-targeted hotel keywords into the Travel vertical for our competitive ad monitoring product, Lighthouse. The keywords cover mostly lodging searches for the 220 largest cities in the US, plus smaller, heavily searched travel destinations (such as Aspen).

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