This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.
By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).
Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.
Complete the form on the right to get a customized quote. One of our experts will be in touch with you shortly.
It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).
The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.
ORLANDO, FL (PRWEB) JULY 28, 2015
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today provided a sneak-peek of its upcoming hotel ad monitoring service which will monitor paid and organic listings on search engines, including hotel rates for price parity compliance.
Last month, The Search Monitor detected fraudulent PPC ads running on Bing, Yahoo, and Google. The fraudsters impersonated more than 300 advertisers on a global scale. The advertisers that were affected by the fraudulent activity spanned across several industries, including leading business in automotive (JC Whitney), furniture (Joss & Main), software (MobiStealth), printing (Tiny Prints), home & garden (Ace Hardware), travel (Booking Buddy), firearms (Brownell’s), and services (Deluxe).
The fraud was perpetrated through URL Hijacking. URL Hijacking is the practice where the scammer impersonates an advertiser by using the advertiser’s URL as its Display URL in PPC ads, then linking the ads through an unauthorized link such as an affiliate link, a phishing link, or a cookie-stuffing URL.
We love helping our travel clients better monitor their online advertising.
So, we’re happy to report we have added new geo-targeted hotel keywords into the Travel vertical for our competitive ad monitoring product, Lighthouse. The keywords cover mostly lodging searches for the 220 largest cities in the US, plus smaller, heavily searched travel destinations (such as Aspen).
