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Category: Travel

The rise and fall of cost-per-clicks (CPCs) in the last 12 months

How does seasonality impact your cost per clicks (CPC)?  The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.

The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:

Clickthrough rate (CTR) benchmarks: How do you compare?

While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks?

The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers.

Clicks By Rank: Can clicks actually increase in lower ranks?

Yes, it’s an intriguing concept to digest. Can your click volumes actually increase if your ad runs in a lower rank?

The Search Monitor assembled the Click by Rank chart below to see if this happens, and if it changes by industry. The chart shows the data for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom.

How do your CPCs compare to the industry benchmarks?

Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis.

The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers.

The Search Monitor reveals how industry affects ad rank

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.

For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.

PPC Ad Share: How do you compare to the benchmarks?

PPC Ad Share is another key performance indicator that every search marketer should monitor on a regular basis.

The chart below shows ad share benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers. Why? You want to make sure you are out-performing the middle-tier, and aiming for the top.

The Search Monitor grades travel advertisers for their August search visibility

The Search Monitor releases search marketing visibility scores for Travel

It’s September, which means it’s time to look back at the search visibility leaders in August. Last month, we produced our first Search Marketing Visibility Score report for Finance.

For our August report, we are focusing on our Travel vertical of advertisers, and specifically these six high-spending sub-verticals:

Which verticals have the highest number of PPC advertisers?

Do you know how many advertisers bid on your keywords?

It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).

The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.

The Search Monitor releases PPC Benchmark Guide for Q2 2015

It’s finally here!

We’re happy to release the PPC Benchmark Guide for Search Marketers with benchmark data for Q2 2015. This release follows our guides for Q4 2014 and Q1 2015, by the way, in case you need historical performance indicators.

ppc-benchmark-guide-the-search-monitorThis free guide provides search advertisers with:

Need to monitor hotel ads? We’re about to launch a new hotel ad monitoring service!

The Search Monitor Releases Sneak Peek of Its Hotel Ad Monitoring Service

ORLANDO, FL (PRWEB) JULY 28, 2015

Google-Hotel-Finder-The-Search-monitor-hotel-ad-monitoringThe Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today provided a sneak-peek of its upcoming hotel ad monitoring service which will monitor paid and organic listings on search engines, including hotel rates for price parity compliance.

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