How does seasonality impact clickthrough rates (CTRs)?
The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:
- The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter)
- The Search Monitor’s middle-tier advertisers (the group of 10 advertisers whose click volumes represented the middle of the click volume witnessed during the quarter)
How do these trends compare with your clickthrough rate data?