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Why do Affiliate Managers need a monitoring tool?

The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines (72%), unfortunately the remaining 28% do not.

Some do not realize they are violating their advertiser’s rules, while some simply know they won’t every get caught. Examples include URL hijacking, trademark bidding, and rank violations.

It’s an essential part of any affiliate marketing program to monitor frequently and enforce quickly. Our monitoring tools not only catch violations when they happen, they automatically notify you and provide easy tools to notify your affiliates, the networks, or the search engines. We provide screengrabs of the violation and full background detail on the affiliate, including their IDs, the networks they work with, and other merchants they advertise for.

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Posted in: Affiliate Managers